SEO Manager

Responsibilities

• Identify the total SEO traffic and revenue opportunity for Banner Life Insurance Company and create a strategy and set goals to capture that opportunity.
• Communicate your strategy, goals, and progress to goals in a written format to senior leaders and internal stakeholders
• SEO Optimization: Review technical SEO issues and recommend/implement fixes. Develop and execute successful SEO strategies.
• Conduct in-depth analyses of search engine data from first-party and third-party data sources (e.g., SEO traffic data, rankings data, search console data, etc)
• A/B Testing: Minor/significant tweaks to messaging to determine the right message for the right audience in social media, SEO, and SEM.
• Tracking: Align with analytics and vendors to determine A/B testing success rates. Track the quality score of Google to determine proper website changes were activated. Evaluate competitor ages to ensure SEO effectiveness.
• Direct off-page optimization projects (e.g. link-building)
• Conduct keyword research to develop and execute a Content Strategy.

Requirements

• Experience in life insurance preferred, however not required
• 3-5 years of experience in SEO
• Strong experience in every facet of SEO: technical SEO, on-page factors, user experience, performance, etc.
• Ability to work with internal customers and manage agencies
• Handles the rejection of ideas with a growth mind-set.
• Excellent analytical skills with demonstrated experience turning data into actionable insights.
• Deep understanding of how search engines crawl, render, index, and rank web pages.
• Excellent written and verbal communication and data presentation skills, including an ability to effectively communicate with both business and technical teams.

Benefits

• health, life, and dental insurance
• 401K with company match up to 6% as well as a pension package
• generous time off
• wellbeing initiatives throughout the year
• professional development and mentorship in your career progression
• help develop tomorrow's leaders and growth-focused professionals
• time off to volunteer for causes that matter most to you