Digital Marketing and SEO Specialist

Company

Highmark Health

Job Summary

Are you excited about enhancing digital content to achieve key business goals and improve customer experiences? Highmark Health is looking for a Digital Marketing and SEO Specialist to join our team. In this dynamic role, you will lead the development and implementation of effective Search Engine Optimization (SEO) strategies across various digital channels. Collaborating with diverse teams including marketing, content creation, and UX design, your expertise will be essential in aligning our SEO efforts with overarching business objectives and customer needs.

This position offers the flexibility of hybrid or fully remote work.

Key Responsibilities

• Develop and execute comprehensive SEO strategies for digital products and websites that align with organizational goals and customer requirements. Work collaboratively to optimize new and existing content.
• Coordinate with the internal creative team to ensure SEO requirements are integrated throughout the content creation process for digital platforms.
• Utilize various SEO tools like SEO Clarity, Conductor, BrightEdge, Yext, Site Improve, and SEMRush to improve our online presence.
• Generate detailed reports showcasing SEO performance metrics and trends in content engagement.
• Leverage Google Search Console to analyze website performance and pinpoint areas for optimization.
• Engage with web analytics tools such as Google Analytics, Adobe Customer Journey, and Tealium to derive meaningful insights.
• Participate in discussions regarding content strategy, user experience, and product management to effectively integrate SEO insights across all platforms.
• Complete other tasks as needed to support overall mission.

Education

Required

• Bachelor's degree in Communication, Marketing, Digital Marketing, or a related field, or equivalent relevant experience.

Preferred

• None

Experience

Required

• Minimum of 3 years as a Search Engine Optimization Analyst.
• 3 years in Digital Marketing.
• 3 years in Marketing and Communications.

Preferred

• Proficient in using technology, tools, and AI within a Marketing context.
• 3-5 years as a Search Engine Optimization Analyst.
• 3-5 years in Digital Marketing.
• 3-5 years in Marketing and Communications.

Skills

• Strong grasp of SEO principles and best practices.
• Excellent verbal and written communication abilities.
• Familiar with web content management systems.
• Enthusiastic about adapting to new marketing technologies and AI tools.

Travel Requirement: 0% - 25%

Physical & Mental Demands

This role may require occasional physical activity including lifting up to 25 pounds and offers a working environment that can be office-based or remote.

Pay Range

Minimum: $50,200.00

Maximum: $91,200.00

The salary is determined based on various factors including qualifications, experience, and market considerations.

Please note that Highmark Health values diversity and does not tolerate discrimination based on any protected status under federal, state, or local law.

For questions about accessibility or to request accommodations during the application process, please reach out to HR Services.

Req ID: J277621