Social Media Advertising Manager

Bill Alexander Ford Lincoln

We are seeking a creative and results-driven Social Media Advertising Manager to join our remote marketing team. In this role, you will be responsible for planning, executing, and optimizing paid social media campaigns across multiple platforms to drive brand awareness, engagement, and measurable business growth.

The ideal candidate has strong experience in digital advertising, campaign analytics, audience targeting, and performance optimization. This position requires both strategic thinking and hands-on execution in a fast-paced, fully remote environment.

Key Responsibilities

Plan, develop, and manage paid advertising campaigns across social media platforms such as Facebook, Instagram, LinkedIn, TikTok, and X (Twitter)

Analyze campaign performance metrics and optimize ads to improve ROI and conversion rates

Conduct audience research and segmentation to ensure effective targeting

Develop ad creatives, messaging strategies, and campaign structures aligned with marketing goals

Manage advertising budgets and monitor spending efficiency

Collaborate with content creators, designers, and marketing teams to produce high-performing ad campaigns

Perform A/B testing on ad formats, visuals, copy, and targeting strategies

Track key performance indicators (KPIs) and provide regular performance reports to leadership

Stay updated with evolving social media advertising trends, tools, and platform algorithm changes

Required Qualifications

Bachelors degree in Marketing, Digital Media, Communications, Business, or related field (or equivalent professional experience)

3+ years of experience managing paid social media advertising campaigns

Strong knowledge of social media advertising platforms and campaign management tools

Experience with analytics tools such as Google Analytics, Meta Ads Manager, or similar platforms

Ability to interpret campaign data and translate insights into actionable strategies

Strong communication and collaboration skills for remote team environments

Highly organized with the ability to manage multiple campaigns simultaneously

Must possess valid authorization to work in the United States

Preferred Qualifications

Experience managing high-budget or multi-channel digital advertising campaigns

Familiarity with marketing automation tools and CRM platforms

Knowledge of conversion tracking, pixel implementation, and audience retargeting

Experience working in a fully remote or distributed marketing team

What We Offer

Fully remote work environment

Flexible work schedule

Professional development and training opportunities

Collaborative and innovative team culture

Opportunity for career growth and advancement

If you are passionate about digital marketing and have a proven ability to deliver high-performing social media advertising campaigns, we encourage you to apply and join our growing remote team.