Head of Marketing

Position Summary

The Head of Marketing will lead the company’s overall marketing function with a primary focus on Retail & Channel Marketing and Digital Marketing, ensuring strong execution across both physical retail environments and digital customer touchpoints.

This role is responsible for driving sell-out growth through retail excellence, in-store merchandising strategy, and high-impact digital marketing initiatives, while also strengthening the company’s brand equity through strategic brand management and integrated marketing communications.

As a senior marketing leader, the position will provide strategic leadership and performance oversight across Brand Marketing, Public Relations, and broader marketing communications functions, ensuring consistent brand positioning and messaging across all consumer and channel touchpoints.

Working closely with executive leadership and cross-functional teams, the Head of Marketing will establish clear performance frameworks and ensure marketing initiatives align with business objectives, channel strategy, and long-term brand development.

The ultimate goal of this role is to accelerate sell-out performance, enhance brand value, expand digital engagement, optimize marketing ROI, and deliver measurable marketing impact across all channels.

Duties may include but are not limited to

Marketing Strategy & Leadership

• Develop and execute an integrated marketing strategy aligned with business objectives, revenue targets, and channel strategy.
• Lead, coach, and performance-manage Brand Marketing, Digital Marketing, and PR teams.
• Establish clear objectives, KPIs, and accountability frameworks for each marketing function.
• Ensure alignment between HQ strategy and local market execution.

Market Research & Performance Analytics

• Oversee market research initiatives to monitor consumer behavior, competitive landscape, and channel dynamics.
• Ensure data-driven decision making across all marketing activities.
• Build reporting dashboards to track performance vs. targets.

Budget Management

• Own and manage the overall marketing budget.
• Allocate resources across retail, brand, digital, and PR activities to maximize ROI.
• Monitor budget efficiency and report financial performance to senior leadership.

Retail & Channel Marketing

• Provide strategic leadership for Retail & Channel Marketing across all key channels to drive sell-out growth and strengthen retail presence.
• Oversee retail marketing teams and field execution functions to ensure achievement of sell-out (SO) targets and channel performance objectives.
• Establish governance and performance standards for in-store merchandising, including POP materials, planograms, fixtures, and visual merchandising guidelines.
• Ensure consistent execution of retail programs and merchandising standards across national and regional retail partners.
• Guide the development and execution of retail promotions, sell-out campaigns, and in-store activations to maximize commercial impact.
• Oversee retail readiness for new product launches, including channel training programs, merchandising strategy, and sell-out enablement initiatives.
• Monitor retail execution performance and implement corrective actions to improve channel effectiveness and in-store conversion.

Brand Management

• Oversee brand positioning, messaging, and visual identity.
• Ensure brand consistency across retail, digital, and communication channels.
• Strengthen brand equity and long-term brand value.

Digital Marketing

• Define digital marketing strategy to support brand visibility and sell-out objectives.
• Oversee execution across social media, paid media, SEO, CRM/email marketing, and e-commerce support.
• Ensure digital activities support retail and channel objectives, not just awareness.

Public Relations & Communications

• Oversee PR strategy, media relations, and corporate communications.
• Manage brand reputation and crisis communications when necessary.
• Align external communications with brand and business strategy.

Advertising & Promotions

• Oversee integrated advertising and promotional campaigns across offline and online channels.
• Manage partnerships, sponsorships, and marketing events.
• Ensure advertising directly supports sell-out and channel priorities.

Qualification/Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA strongly preferred.
• 10+ years of progressive marketing leadership experience, including 5+ years in retail and/or digital marketing management within consumer electronics or related industries.
• Proven track record of leading cross-functional marketing organizations and delivering measurable business growth through retail and channel marketing initiatives.
• Demonstrated experience managing multi-functional marketing teams, including brand, digital, PR, and retail marketing functions.
• Strong expertise in sell-out driven marketing, retail execution strategy, and channel development.
• Advanced analytical capability with experience leveraging data and performance metrics to drive marketing effectiveness and ROI.
• Excellent executive communication and stakeholder management skills, with experience working closely with senior leadership teams.
• Ability to lead in a fast-paced, performance-driven environment and manage multiple marketing disciplines simultaneously

Job Type: Full-time

Salary Range: $130,000.00 - $180,000.00 CAD per year

Schedule: 8 hour shift

Work Location: On-site, Markham, Ontario, Canada