Manager, Digital Marketing

The Digital Marketing Manager will lead the development and execution of Guest Supply's digital marketing strategy to drive customer engagement, brand visibility, and sales growth.

• Develop & execute a comprehensive digital marketing strategy aligned with business goals and sales priorities.
• Develop web content and overall strategy to improve Search Engine Optimization including keyword research, backlink campaigns, conversion goals, on-page site optimization, etc.
• Develop & manage discounting & promotional strategy through ecommerce platform

Key responsibilities include

• Leading digital campaigns across email, website, paid search, social media, and display advertising.
• Managing content calendars, creative briefs, and digital assets to ensure brand consistency and timely execution with support and partnership with various internal stakeholders.
• Partnering with corporate accounts, field sales, marketing, and procurement teams to design and execute personalized campaigns that support brand, customer, and category growth.

The ideal candidate will have

• A proven track record of developing and executing B2B digital marketing strategies that support sales growth and customer retention.
• Strong proficiency in digital analytics tools (Google Analytics, GA4, Google Tag Manager) with the ability to translate performance data into actionable insights for sales and marketing teams.
• Hands-on experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo) to drive, lead, nurturing and account-based campaigns.
• Demonstrated ability to manage and optimize paid media campaigns (search, display, and social) with a focus on lead quality and ROI.
• Solid understanding of account-based marketing (ABM) tactics, including campaign personalization by segment, industry, or account.
• Strong project management skills with the ability to collaborate across sales, procurement, and marketing functions to deliver on time and within budget.

We offer our colleagues the opportunity to grow personally and professionally, to contribute to the success of a dynamic organization, and to serve others in a manner that exceeds their expectations.