Performance Marketing

Performance Marketing & Analytics ManagerPerformance Marketing & Analytics Manager1 week ago Be among the first 25 applicantsThis range is provided by Resound Networks. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Base pay range$70,000.00/yr - $90,000.00/yrPerformance Marketing & Analytics ManagerReports to: VP of Integrated Marketing & StrategyThis role is open to hybrid/remote work and final compensation will be based heavily on experience.About ResoundResound is bringing fast, reliable internet to the communities that need it most. We deliver high-speed broadband to rural and underserved areas — places traditional providers have overlooked — using a mix of cutting-edge fixed wireless and fiber technologies.But we’re not just building infrastructure. We’re building trust. From speedy installs to friendly, local techs and real human support, our goal is to make internet service simple, personal, and dependable.Our Mission: We exist to get people connected and keep them connected—through both superior technology and genuine human relationships.Our Vision: To be the internet provider that brings both connection and community to every home and business we serve.Today, we serve over 400 communities across 8 states with coverage to more than 3 million homes. With rapid expansion on the horizon, Resound is on a mission to close the digital divide, one community at a time.How We WorkAt Resound, we operate with clear values of Innovation, Discipline, Agility, Customer-Focus, and Servant Mindset. These guide our framework for success:Simplify: We make complex technology accessible and remove friction from every customer interactionAutomate: We leverage systems and processes to deliver consistent, scalable experiencesExecute with Discipline: We maintain unwavering focus on our mission with extreme ownership and accountabilityAbout the RoleResound is growing fast — and so is our need for smart, data-driven marketing. We’re looking for a Performance Marketing & Analytics Manager to take the lead on marketing analytics, performance reporting, and campaign optimization across the entire customer journey.You’ll be the go-to for acquisition and retention KPIs, working closely with paid media partners, internal teams, and leadership to connect the dots between what we launch and what actually drives results. This is a key hire that will shape how Resound makes marketing decisions at scale — with clear growth potential as the team expands.Key ResponsibilitiesOwn weekly and monthly marketing dashboards across digital channels (search, social, display, OTT, direct mail, email, etc.)Track and optimize customer acquisition KPIs (CPL, CAC, conversion rates, attribution paths)Measure retention and engagement metrics (churn, LTV, referral share, NPS)Build and manage reports using tools like GA4, Meta, Google Ads, Monday.com and Partner DashboardsIdentify gaps in tracking and attribution and work with vendors and Internal teams to close themLead A/B testing execution and share learnings across teamsTranslate data into clear recommendations for channel ownersSupport campaign planning with forecasting and performance insightsHelp shape a scalable analytics foundation for Resound’s future growthCollaborate with Sales, Engineering, Ops, Field Marketing, and External Affairs to ensure data alignment across the orgWhat Success Looks Like in the First 90 DaysEstablish clean reporting pipelines for paid media and lifecycle KPIsDeliver baseline performance summary and opportunity areas by channelPropose and implement fixes for key attribution or data gapsBecome a go-to partner for actionable insights across the marketing teamYou Might Be a Fit If You...Are fluent in performance marketing metrics and attribution modelsHave experience managing digital analytics in telecom, subscription services, or high-volume lead gen businessesAre confident working across tools like GA4, Meta Ads Manager, Google Ads, and Excel/SheetsKnow how to build dashboards and reports that tell a story — not just list numbersAre collaborative, curious, and energized by solving problemsHave executive presence to collaborate with boundary partners (Sales, DevOps, Ops, etc.)Thrive in a fast-paced, high-growth environment with shifting prioritiesNice to HaveExperience in rural broadband, telecom, or subscription internet servicesFamiliarity with direct mail tracking and call attribution platforms (CTM, CallRail, etc.)SQL or data visualization skills (Looker, Tableau, or similar)Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionResearch, Analyst, and Information TechnologyIndustriesTechnology, Information and InternetReferrals increase your chances of interviewing at Resound Networks by 2xGet notified about new Analytics Manager jobs in Pampa, TX.We’re unlocking community knowledge in a new way. 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