SEO Manager

Lead PTC’s enterprise-wide Search strategy, covering SEO, GEO, and AI search ecosystem optimization
Define and manage the search roadmap, prioritizing projects that advance visibility, authority, and revenue impact
Partner with Digital leadership to develop search KPIs, governance, workflows, and scalable operating models
Mentor junior specialists and cross-functional partners on SEO/GEO best practices, frameworks, and tooling
Present search performance, trends, and strategic recommendations to leadership audiences
Oversee global SEO performance across PTC.com—including technical, on‑page, and semantic optimization—with an ownership focus on North America and strong partnership with regional counterparts
Help diagnose complex SEO challenges (indexing, crawl issues, ranking volatility) and drive cross-team resolutions
Lead development and ongoing refinement of structured data and schema frameworks

3-7 years of experience in SEO and search performance analysis, with at least 2–3 years operating at a lead or managerial capacity
Strong technical SEO expertise, including schema, page experience metrics, indexing, and site architecture
Deep understanding of AI search behavior, LLM retrieval patterns, generative ranking factors, and GEO strategy
Expertise in competitive analysis, semantic search optimization, and entity‑based SEO
Proficiency with SEO tools: SEMRush, Google Search Console, Looker, GA4, Screaming Frog, and AI search monitoring tools
Ability to communicate search strategy, complex technical concepts, and performance insights to leadership audiences
Strong collaboration leadership skills with experience guiding cross-functional teams
Minimum 4–6 years in SEO, content strategy, or digital marketing roles with measurable impact on traffic and conversions

Job Type

Share this job: