E-commerce & Performance Marketing Manager

Originalluxury is a luxury fashion house preparing for flagship retail expansion in downtown Toronto.

Originalluxury is dedicated to bringing exclusive and sophisticated luxury brands to the Canadian market for the first time. With over 20 years of industry experience, we take pride in offering premium quality products that meet our rigorous standards. Our curated collections feature the finest fabrics, impeccable designs, and outstanding craftsmanship. Committed to excellence, we ensure every item in our store reflects perfection and elegance.

We are seeking an experienced and commercially disciplined E-commerce & Performance Marketing Manager will own the end-to-end digital commerce strategy, overseeing website performance, customer acquisition, and paid media initiatives. This role blends data-driven decision-making with a refined understanding of luxury consumer behavior to elevate brand presence and drive revenue growth. We are looking for a successful candidate to lead digital revenue growth and develop a true omnichannel luxury commerce strategy.

This role is designed for a senior digital leader with direct experience in luxury fashion retail or luxury fashion resale environments.

This position requires both analytical discipline and luxury brand sensitivity.

Key Responsibilities

E-commerce Management

• Own and optimize the online store to ensure a seamless, high-end user experience
• Manage site merchandising, product launches, and seasonal updates aligned with brand strategy
• Monitor KPIs including conversion rate, bounce rate, and revenue performance
• Work towards elevation of products presentation (imagery, copy, storytelling)

Performance Marketing

• Plan, execute, and optimize paid media campaigns across Google, Meta, and other relevant platforms
• Manage budgets, and customer acquisition strategies
• Build structured SEO for luxury brands + location search intent
• Develop full-funnel marketing strategies (awareness, consideration, conversion, retention)
• Partner with external agencies and vendors where applicable

Analytics & Reporting

• Analyze campaign and website performance using tools such as Google Analytics, ad platforms, and CRM systems
• Generate actionable insights and present regular performance reports to leadership
• Identify opportunities for growth, optimization, and improved customer journey
• Develop and execute a 12-month digital growth roadmap

CRM & Retention

• Support email marketing and lifecycle campaigns (welcome flows, abandoned cart, VIP segmentation)
• Implement personalization strategies tailored to luxury clientele

Cross-functional Collaboration

• Partner with Originalluxury team to ensure cohesive omnichannel experience
• Align digital campaigns with product launches, retail initiatives, and brand storytelling

Qualifications

• 4–7+ years of experience in e-commerce and performance marketing, preferably within luxury fashion or premium retail
• Strong experience with Shopify and performance marketing channels
• Proven track record of scaling online revenue and optimizing paid media campaigns
• Deep understanding of digital analytics, attribution models, and customer acquisition strategies
• Experience with Google Analytics, Meta Ads Manager, Google Ads, and CRM/email platforms
• Strong aesthetic sensibility and understanding of luxury branding and customer expectations
• Excellent analytical, communication, and project management skills
• Strong understanding of omnichannel retail integration
• Experience in menswear is a significant advantage