Marketing Manager

Expand your career possibilities.

Thank you for dedicating your time and talent to Lowe’s. We want to give you more opportunities to learn and grow, so if you find a position you’re interested in below, we encourage you to apply!

Find Your Home to More Possibilities.

The Marketing Manager is embedded within agile marketing cross-functional teams focused on delivering personalized, omni-channel experiences for Pro segments such as property managers, contractors, and maintenance professionals

Essential Functions

· Translate business goals into actionable marketing briefs and campaign strategies

· Align marketing efforts with sales, merchandising teams to ensure cohesive execution

· Develop and optimize omni-channel journeys across email, app, POS, digital, and paid media

· Leverage customer data and analytics to personalize messaging and improve conversion

· Identify growth opportunities within known and unknown customer segments

· Lead the team with recommendations, forward thinking and innovation strategic thought

· Partner with brand marketing, media, IT, finance, and Pro Services to deliver end-to-end customer experiences

· Facilitate rapid test-learn-scale cycles to refine messaging and creative assets

· Monitor KPIs including engagement, sales lift, and margin impact

· Use advanced analytics to identify trends, gaps, and opportunities for continuous improvement

· Report campaign performance and insights to senior leadership

Minimum Qualifications

· Bachelor’s degree in Marketing, Business, Communications, or related field or equivalent experience

· 2–4 years of experience in marketing or a related role.

· Basic knowledge of marketing principles and campaign execution.

· Proficiency in Microsoft Office Suite; familiarity with marketing tools (CRM, email platforms, social media management tools).

· Strong written and verbal communication skills.

· Ability to manage multiple priorities and meet deadlines in a fast-paced environment.

· Analytical mindset with attention to detail.

Preferred Qualifications

· Experience marketing to professional audiences (e.g., contractors, facilities managers)

· Familiarity with Lowe’s brand, Pro customer segments, and omni-channel retail

· Background in loyalty marketing, CRM, or personalization strategies

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.