Social Media and Marketing Manager

Job Overview

We are seeking an energetic and innovative Social Media and Marketing Manager to lead our digital marketing initiatives and elevate our brand presence across various platforms. In this role, you will craft compelling content, develop strategic campaigns, and harness the power of social media to engage audiences, drive brand awareness, and support business growth. Your passion for digital marketing combined with your creative flair will help us connect authentically with our community and stay ahead in a competitive landscape. This paid position offers an exciting opportunity to shape our online voice and make a meaningful impact through dynamic storytelling and strategic outreach.

Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and emerging channels to increase engagement and followers.
• Create high-quality content including graphics, videos, photography, blog posts, and promotional materials that align with brand voice and marketing goals.
• Manage social media scheduling using tools like Hootsuite or Buffer to ensure consistent posting and timely responses to audience interactions.
• Monitor social listening tools to track brand mentions, industry trends, and customer feedback for insights that inform marketing strategies.
• Implement SEO best practices and conduct keyword research to optimize content for search engines and improve online visibility.
• Oversee paid advertising campaigns on Facebook Advertising and other platforms to maximize reach and ROI.
• Collaborate with cross-functional teams such as PR, sales, and product development to ensure cohesive branding and messaging across all channels.
• Analyze web analytics using Google Analytics and web analytics tools to measure campaign performance, refine strategies, and report on key metrics regularly.
• Maintain relationships with influencers, media outlets, and partners to enhance brand reputation through public relations efforts.
• Design visually appealing graphics using Adobe Photoshop, Adobe Illustrator, or Adobe Creative Suite for campaigns, advertisements, and website content.
• Stay current on digital marketing trends, social media innovations, and platform updates to keep strategies fresh and effective.

Experience

• Proven experience in social media management or digital marketing roles with a strong portfolio demonstrating successful campaigns.
• Deep understanding of social media platforms’ algorithms, advertising tools, analytics dashboards, and best practices for organic growth.
• Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, or similar tools is essential.
• Hands-on experience with social listening tools like Hootsuite or Buffer for monitoring brand reputation and industry trends.
• Knowledge of SEO techniques including keyword research, content optimization, and web analytics is highly desirable.
• Experience managing paid advertising campaigns on Facebook Advertising or other digital ad platforms is preferred.
• Strong communication skills with the ability to craft engaging content tailored to diverse audiences.
• Ability to analyze data insights from Google Analytics or similar tools to inform strategic decisions effectively. Join us in shaping a vibrant digital presence that captures attention, fosters community engagement, and drives meaningful results!

Pay: $20.00 - $28.00 per hour

Location

• Rapid City, SD 57701 (Required)

Work Location: Hybrid remote in Rapid City, SD 57701