Senior Director Marketing Technology

Welcome to JCPenney, where we strive to provide our customers with a seamless and innovative shopping experience. As the Senior Director of Marketing Technology, you will play a crucial role in driving the company's digital transformation and elevating our brand presence. We are seeking a highly strategic and experienced leader to join our team and lead the development and implementation of cutting-edge marketing technology solutions. If you are a visionary thinker with a passion for driving business growth through technology, we would love to hear from you.

Develop and implement a comprehensive marketing technology strategy that aligns with the company's overall business goals and objectives.

Lead and manage a team of marketing technology professionals to ensure the successful execution of all digital initiatives.

Collaborate with cross-functional teams, such as marketing, IT, and data analytics, to identify and prioritize key technology needs and opportunities.

Stay up-to-date with the latest industry trends and developments in marketing technology to drive innovation and maintain a competitive edge.

Identify and evaluate new technology platforms and tools that can enhance the company's marketing efforts and improve the customer experience.

Oversee the implementation and integration of new marketing technology solutions, ensuring they meet business requirements and are delivered on time and within budget.

Develop and maintain relationships with external vendors and partners to leverage their expertise and resources for the company's marketing technology initiatives.

Analyze and report on the effectiveness of marketing technology investments, providing insights and recommendations for future improvements.

Collaborate with the marketing team to develop and execute data-driven, personalized marketing campaigns using the company's technology platforms.

Stay abreast of changing regulations and compliance requirements related to data privacy and security, ensuring the company's marketing technology solutions are in line with industry standards.

Foster a culture of innovation, collaboration, and continuous improvement within the marketing technology team.

JCPenney is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.