Social Media Manager

*TO APPLY**

Applicants must be US residents.

Send your resume and examples of your best work to [email protected].

Fred & Friends (@genuinefred) is looking for a mid-level Social Media Manager to take the reins of our growing online presence and amplify our voice through creative content, sharp humor, and smart strategy. This is a full-time, hybrid role based in Pawtucket, RI.

This position blends creative storytelling with data-savvy thinking. You’ll own Fred’s social channels, create original content, and keep our personality unmistakable. You’ll plan, shoot, and post across TikTok, Instagram, Pinterest, and more – spotting trends early and turning them into moments that make people laugh, engage, and shop.

As part of a small, collaborative team, you’ll have real creative freedom and the ability to shape the brand’s voice in real time. It’s a hands-on role where curiosity is encouraged, experimentation is celebrated, and having fun is genuinely part of the job.

WHAT YOU’LL DO

Content Strategy & Planning

Build weekly and monthly social plans tied to product launches, holidays, and key cultural moments
Know our audience – their behaviors, humor, and what actually makes them stop scrolling
Track performance and interpret data to refine strategy, optimize content, and prove ROI
Manage influencer partnerships end-to-end (sourcing, pitching, content, reporting)
Stay ahead of trends, emerging platforms, and algorithm shifts
Manage social budgets to support content, creators, and high-impact boosts

Content Creation

Concept, shoot, and edit video and photo content using native apps, iPhone photography, simple lighting, and product styling
Create static posts, memes, and stories that feel unmistakably “Fred”
Spot trending formats, sounds, and cultural moments – and adapt them into Fred-worthy content

Community & Engagement

Be the voice of Fred: respond to comments, questions, and DMs with our cheeky, friendly tone
Build and manage a creator bench – outreach, briefs, negotiation, usage rights, performance
Develop ambassador-style relationships with fans; curate UGC for re-use
Partner with retail customers on social support, launches, and co-promotions

E-Commerce & Copy

Run Fred’s TikTok Shop: content, pinning, catalog hygiene, promos, affiliate creators
Update Linktree and Yotpo with new products and customer features
Write clean, clever copy for social, email snippets, Amazon bullets/A+ modules, and site placements
Support campaigns and launches with e-commerce and creative teams
Coordinate paid boosts to extend high-performing content

Measurement & Reporting

Maintain a weekly scorecard (reach, views, ER, saves, CTR, Shop adds, revenue)
Deliver monthly insights: what hit, what flopped, what’s next
Keep strong UTM discipline; partner with e-comm on GA4 tracking

WHO YOU ARE

A creative storyteller with great timing and a real sense of humor
Obsessed with social trends and what makes people stop scrolling
Comfortable on camera when needed; even better at directing others
Highly organized and able to balance creativity with structure
Skilled in short-form editing, copywriting, and visual taste
Adaptable, collaborative, and quick to pivot
Strong writer with excellent voice/tone instincts

What You Bring

3+ years managing social for a consumer brand (gifts/lifestyle/housewares a plus)
Proven growth and engagement across TikTok, IG, Pinterest, YouTube, etc
A portfolio of TikToks/Reels/Shorts you concepted, shot, and edited
Influencer/creator management experience: sourcing, briefs, rights, reporting
Comfort with platform analytics + dashboards; can turn insights into action

Tools You Know

Comfort with common content and analytics tools (e.g., CapCut, Adobe Express/Premiere, Canva, Lightroom Mobile, GA4, Linktree, TikTok Shop)
Experience with planning tools and influencer platforms is a plus

Nice to Have

Experience with Adobe Photoshop/ After Effects
Basic paid social tools (boosting, allowlisting, Ads Manager)
SEO or discoverability knowledge
Amazon listing support (images, A+, bullets)

ABOUT US

Since 2004, Fred has been a leader in the gift industry, creating clever, quirky, and delightfully unexpected goods that add a spark of fun to everyday life. From kitchen gadgets and games to playful party must-haves, Fred products turn ordinary moments into something worth smiling about. Check out what we do at www.genuinefred.com.

Remember… To Apply