eCommerce Manager

American Outdoor Products is hiring an eCommerce Sales Manager to lead digital growth for our two iconic heritage brands: Backpacker's Pantry & Astronaut Foods. You will have the autonomy to drive revenue and own the technical roadmap, from optimizing Amazon Seller Central to scaling our Direct-to-Consumer (DTC) channels on Shopify. If you are a data-driven leader who values ownership and precision, join our Boulder-based team and help us scale two of the most iconic brands in the outdoor and specialty food space.

American Outdoor Products - Astronaut Foods & Backpacker's Pantry

Backpacker's Pantry, founded in 1951, creates gourmet freeze-dried meals that fuel unforgettable outdoor adventures. Astronaut Foods, established in 1974, brings the thrill of space exploration to life with fun, freeze-dried snacks.

Based in Boulder, Colorado, both brands are united by a passion for innovation, adventure, and exceptional food. We are committed to delivering high-quality, sustainable products that inspire curiosity, exploration, and discovery. Together, we are building a legacy of creativity and excellence in the specialty food space.

What You Will Do

While this role oversees total digital growth, including our Amazon presence, the primary strategic focus is the aggressive growth and technical optimization of our Direct-to-Consumer (DTC) channels for 2 brands: Backpacker's Pantry and Astronaut Foods. We are looking for a Shopify & Klaviyo expert who views our owned websites as the heartbeat of the brands.

Direct-to-Consumer (DTC)

• Own and manage Shopify stores for both brands, implementing initiatives to improve user experience and increase conversions.
• Collaborate on the development of DTC marketing strategies, including email/SMS campaigns.
• Lead the execution of paid media, and SEO initiatives.
• Analyze and optimize website performance, including traffic, conversion rates, and customer behavior, using tools like Google Analytics.
• Manage Google Ads and Meta advertising campaigns in collaboration with third-party partner to drive traffic and increase sales.
• Develop seasonal and annual online marketing calendars in collaboration with Sales and Marketing teams.
• Build and maintain eCommerce technology infrastructure to support specific initiatives.
• Monitor customer reviews, ratings, and post-purchase feedback to identify opportunities for improvement in the customer journey.
• Explore and execute innovative programs such as subscription services, bundling options, and loyalty programs.

Amazon Channel Management

• Own all Amazon Seller Central operations, driving growth through data-driven strategies and execution.
• Develop and achieve Amazon-specific revenue goals, leveraging sales forecasts and key performance metrics.
• Monitor market share, competitor performance, and shopper trends to identify opportunities for differentiation and growth.
• Optimize Amazon product listings, storefront pages, and A+ Content to maximize conversions, collaborating with Marketing to create creative assets.
• Implement keyword strategies, SEO optimizations, and content updates to boost organic rankings.
• Manage Amazon Paid Media campaigns in collaboration with third-party partners, ensuring ROI and brand visibility.
• Monitor and enforce MAP compliance, addressing unauthorized sellers and minimizing violations.
• Execute Amazon-specific experiments such as A/B testing to optimize content, listings, and advertising strategies.

General eCommerce Oversight

• Develop systems and processes for efficient order fulfillment and customer service.
• Track and report on eCommerce performance, sharing insights with leadership and collaborating on actionable strategies.
• Stay informed about emerging eCommerce trends and technologies to keep both brands competitive and innovative.

Who You Are

You are a technically minded eCommerce leader who values ownership, precision, and results. You are comfortable operating independently, managing complex systems, and using data to drive decisions and improvements. You take a structured approach to problem-solving, care about how systems are built and maintained, and prefer clear accountability over constant collaboration. You communicate clearly and focus on outcomes.

Qualifications

• A minimum of 5 years of experience in eCommerce, ideally in the specialty food or outdoor industry.
• High school diploma required; college degree preferred.
• Deep understanding of Amazon Seller Central, Shopify, Klaviyo, and other eCommerce applications, software, and platforms.
• Understanding of computer languages (Liquid, HTML/CSS, JavaScript, SQL) not required but a plus
• Strong analytical and problem-solving skills, with a proven ability to leverage data to inform decisions.
• Knowledge of online advertising platforms, including Google Ads, Meta, and Amazon Ads.
• Competitive drive to meet and exceed revenue goals.
• Ability to work from our Boulder office four days per week (Tues–Fri)

Benefits

The total compensation for this position, including base salary and target variable compensation, is $100,000 - $125,000 annually.

• Medical, dental, and vision insurance.
• Unlimited paid time off.
• Paid holidays.
• 401(K) retirement plan.
• Employee profit-sharing program.
• Product stipend and access to industry deals.

AOP is proud to be an Equal Opportunity Employer. We are committed to creating a diverse and inclusive workplace where all employees are treated fairly and with respect. We do not discriminate based on race, color, religion, national origin, age, sex, gender, sexual orientation, disability, veteran status, or any other protected characteristic. Our commitment to equal opportunity applies to all aspects of employment.