Growth Marketing Specialist

Growth Marketing Specialist

Sleeper is an innovative sports platform that thrives on community and conversation. Our mission is to unite fans through the sports they cherish, creating an engaging space where they can connect, compete, and enjoy their favorite activities with friends. With over 8 million users globally, Sleeper is transforming the sports fandom experience in the digital era. We are continuously evolving our social and gaming features to enhance interactivity, engagement, and fun.

Your Role

As a Growth Marketing Specialist, you will be instrumental in driving user growth, engagement, and brand awareness across Sleeper's offerings. Your responsibilities will encompass a variety of earned and paid marketing strategies, including acquisition, influencer marketing, affiliate growth, retention marketing, and creative experimentation. You will work closely with team members and partners to conceptualize and execute impactful campaigns.

Key Responsibilities

• Generate, create, and evaluate diverse video, image, audio, and text creatives for both paid and organic channels.
• Develop, enhance, and expand paid acquisition and influencer initiatives.
• Assist with expanding our affiliate program and creator partnerships to broaden Sleeper's reach and attract new users.
• Analyze performance metrics for conversion, retention, and campaigns to refine growth strategies.
• Identify and explore new opportunities in social media, affiliates, and content marketing.
• Collaborate with design, content, and product teams to ensure timely and effective campaign delivery.
• Contribute fresh ideas in team brainstorming sessions to help shape the creative direction of marketing efforts.

Your Qualifications

• A proactive self-starter who thrives on taking action and experimenting.
• Equally creative and analytical, with an astute understanding of costs versus impact.
• Experience managing and scaling budgets, from small tests to significant multi-million-dollar campaigns.
• Skillful in recognizing trends and producing buzz.
• A passion for sports, particularly knowledgeable in fantasy sports, daily fantasy (DFS), or Sleeper's Picks product.
• Enthusiastic about being part of a dynamic, collaborative environment where your contributions can lead to tangible results.

Preferred Skills

• Experience in paid acquisition, content marketing, or influencer partnerships.
• Experience in managing affiliate programs or creator outreach.
• Familiarity with analytics tools such as Tableau, Amplitude, or similar.
• Basic design skills or experience in asset creation (Figma is a plus).
• Comfortable performing on camera for social media content, both paid and organic.
• Solid understanding of sports culture and trends.

Sleeper is committed to prioritizing quality over quantity, maintaining a small team to maximize impact. Our dedicated group of designers, engineers, product experts, and finance professionals focuses on one goal: connecting people through sports. We believe in equitable compensation. In accordance with state requirements, this position offers a salary range of $50,000 to $70,000, with benefits including medical, dental, paid time off, and 401k.

Our salary range reflects various factors, including candidate skills, experience, and organizational needs. Sleeper is an equal opportunity employer and offers opportunities to all applicants, including those with disabilities. If you require assistance accessing our career webpage due to a disability, please reach out via email.

Our headquarters is located in Las Vegas, NV. Sleeper receives backing from leading Silicon Valley investors, including Andreessen Horowitz, General Catalyst, and Expa.