B2b Digital Marketing Strategist

You are a **brilliant B2B Digital Marketing Strategist**with a **passion for crafting impactful strategies** that drive results. With **deep expertise in leveraging digital marketing channels and tactics**, you **specialize in B2B and technology marketing**, delivering exceptional outcomes every step of the way.

• *IMPORTANT This role requires multiple in-person work days a month in the Greater Vancouver Area.**
• *RESPONSIBILITIES**:
• *Strategic Planning & Execution**:
• Lead the development of comprehensive digital marketing strategies tailored to the unique needs of B2B clients.
• Analyze client objectives, audiences, and competitors to develop data-driven, actionable strategies.
• *Client Collaboration & Relationship Management**:
• Serve as the primary point of contact for clients regarding digital strategy, ensuring clear communication and alignment of goals.
• Build and maintain strong client relationships, offering insights and recommendations to improve marketing performance.
• Present strategic recommendations, digital audits, and performance reports to clients, translating complex data into actionable insights.
• *Campaign Management & Optimization**:
• Oversee the execution of digital campaigns, collaborating with internal teams (content, creative, development, etc.) to ensure timely delivery and high-quality output.
• Monitor, analyze, and optimize campaign performance using key metrics (traffic, lead generation, conversion rates, etc.).
• Continuously adjust strategies based on performance data, industry trends, and client feedback.
• *Content & SEO Strategy**:
• Collaborate with content and SEO teams to ensure the creation of high-quality, relevant content that supports SEO efforts and drives organic traffic.
• Provide strategic direction on content marketing initiatives, including thought leadership, blogs, whitepapers, case studies, and more.
• Optimize landing pages, lead magnets, and website content for lead conversion.
• *Data-Driven Decision Making**:
• Use analytics tools (Google Analytics, HubSpot, SEMrush, etc.) to track campaign performance and make data-driven decisions.
• Provide regular reporting on campaign performance, including ROI, KPIs, and insights to clients and senior leadership.
• Recommend new tools and strategies to improve digital performance based on insights.
• *Market Research & Trend Monitoring**:
• Stay ahead of industry trends, emerging technologies, and digital marketing best practices.
• Conduct competitor analysis and market research to uncover new opportunities for client growth.
• Experiment with innovative tactics, A/B testing, and emerging platforms to ensure clients’ digital strategies remain competitive.
• *Team Leadership & Collaboration**:
• Work closely with creative, design, and development teams to bring digital strategies to life.
• Collaborate with other strategists to share knowledge and best practices.
• Mentor junior strategists or team members as needed, providing guidance and support for career development.
• *QUALIFICATIONS**:
• **Experience**: 3+ years of experience in B2B digital marketing, with a focus on strategy development and execution.
• **Industry Knowledge**: Strong understanding of B2B marketing trends, buyer journeys, and the unique needs of businesses in various sectors.
• **Technical Skills**: Proficiency with digital marketing tools, including Google Analytics, Google Ads, SEMrush, HubSpot, LinkedIn Ads, and others.
• **Data-Driven**: Strong analytical skills and experience working with data to inform decision-making and campaign optimization.
• **SEO & Content Strategy**: Solid understanding of SEO best practices and how content drives organic traffic and lead generation.
• **Communication**: Excellent verbal and written communication skills, with the ability to present complex strategies and reports in a clear and engaging way.
• **Project Management**: Strong organizational and time management skills, with the ability to juggle multiple clients and projects simultaneously.
• **Education**: A degree in Marketing, Business, Communications, or a related field is preferred.
• *PERKS OF BEING A MAVEN**:
• Collaborate & learn from an outstanding team of **Award-Winning B2B Marketing Mavens**.
• Thrive with a **Flexible Work Schedule & Remote (Hybrid) Work**environment.
• Enjoy generous **Vacation Days & BONUS Days Off**throughout the year.
• Score a **Healthcare Spending Account**, **Disability Insurance** & **Life Insurance**.
• Build for retirement with **Group RRSP and Monthly Company Contribution Matching**.
• Delight in an **Office Expense Stipend**with new hardware & peripheral technologies.
• Gain supportive **Employee Well-Being & Mental Health Services Benefits** to support work & life balance.
• **Pay It Forward Program with Donation Matching** to support outstanding charitable organizations.
• Engage with **Employee Appreciation, Team & Company Events** as a Maven.
• Grow with multiple **Professional Develop