Digital Marketing Specialist
Cracker BarrelEmployer Industry: Restaurant and Hospitality
Why consider this job opportunity
- Competitive annual salary with bonus opportunities
- Medical, RX, dental, and vision benefits starting on day one
- Business resource groups, tuition reimbursement, and professional development opportunities
- Supportive onboarding and training programs to foster a culture of belonging
- 401k plan with company matching contributions after 90 days
- 35% discount on food and retail items, plus additional perks on home, travel, and cell phones
What to Expect (Job Responsibilities)
- Create, modify, and manage website content using Sitecore Content Management System (CMS)
- Implement SEO recommendations, including meta data and copy updates
- Manage email marketing initiatives and coordinate with vendors for campaign success
- Oversee image and asset management, including uploading and editing images
- Assist with monthly and quarterly reporting of marketing metrics using various analytics tools
What is Required (Qualifications)
- Proven experience with content management systems, preferably Sitecore
- Familiarity with email marketing platforms such as Salesforce Marketing Cloud
- Strong writing skills for web and blog content creation
- Ability to analyze marketing metrics and utilize tools like Google Analytics
- Experience in image editing and asset management
How to Stand Out (Preferred Qualifications)
- Experience in digital marketing or eCommerce environments
- Familiarity with SEO best practices and tools
- Knowledge of UTM tagging protocols for campaign tracking
- Previous experience managing social media content or blogs
- Creative mindset with a passion for storytelling and brand development
#RestaurantIndustry #DigitalMarketing #ContentManagement #CareerGrowth #EmployeeBenefits
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We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer.
Job Type
- Job Type
- Full Time
- Location
- Milford, MI
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