Senior Manager- Digital Marketing and Customer Success

This is your chance to build a meaningful career in a high-growth, entrepreneurial environment as we lead the charge towards IPO. If you're ready to challenge the status quo and make an impact, we invite top talent to join us on this exciting journey.

Job Type: Full-time Permanent

Pay: $85,000 + 15% performance bonus

Automatic eligibility to participate in the Company’s stock option plan after six (6) months of continuous employment

• * This position is 5 days in Office in Mississauga, ON.

Benefits

• Comprehensive health, dental, and vision coverage
• Paid vacation to rest and recharge
• Free on-site parking for your convenience
• Access to our on-site gym and wellness facilities

Why BoomerangFX?

BoomerangFX is more than just a SaaS tech company – we are one of North America’s fastest-growing healthcare SaaS solutions providers offering integrated practice management software, digital marketing and e-learning solutions to the aesthetic medical industry – we serve specialized industry segments spanning dermatology, medspa, cosmetic surgery, women’s health, cosmetic vision, dental and hair restoration.

Our company is well-funded by international private equity. We have a market opportunity that is rare in its scale, recession resilient and powered by a strong business model with an impressive leadership team. Trusted by a growing community of healthcare professionals across North America, our product delivers the only cloud-based SaaS solution for private healthcare practices manage and operate their clinics – our solution offers patient workflow management tools, electronic medical records (EMR), accounting, data analytics, digital advertising, lead generation and e-learning in a single user-friendly solution – this unique feature-rich practice management solution is supported by advanced Machine Learning and designed to help our clients succeed in the marketplace.

BoomerangFX is expanding rapidly across North America and international markets including Australia, Germany, France, the UK and Latin America with industry-leading technology that is helping to modernize private aesthetic healthcare practices.

Position Overview

The Senior Manager, Digital Marketing & Customer Success is responsible for executing and optimizing digital marketing programs while ensuring a seamless, high-quality customer experience that drives client growth, retention, and satisfaction.

This role works cross-functionally with internal teams and clients, manages day-to-day marketing execution and client relationships, and supports scalable processes that deliver consistent, measurable results. Success in this role is measured by lead generation, campaign performance, client retention, and customer lifetime value.

Key Responsibilities

• Develop and execute data-driven digital marketing strategies that generate consistent, high-quality leads and measurable ROI for clients across multiple markets.
• Plan, manage, and optimize digital marketing campaigns across paid advertising (Google, Meta, and other platforms), email marketing, social media, display advertising, and content marketing.
• Manage, mentor, and support a team of digital marketing specialists and client-facing team members to ensure timely delivery and high-quality execution.
• Oversee the end-to-end client journey, ensuring marketing performance, platform adoption, and optimization efforts align with client business objectives.
• Track, analyze, and report on campaign performance, ROI, customer health metrics, and KPIs, identifying opportunities for improvement and growth.
• Serve as a senior escalation point for client concerns, ensuring proactive communication and timely resolution.
• Participate in client presentations, strategy reviews, and ongoing performance discussions, positioning BoomerangFX as a trusted growth partner.
• Identify opportunities for account growth through upselling and cross-selling BoomerangFX’s SaaS, marketing, and learning solutions.
• Stay current with emerging digital marketing trends, tools, and best practices to maintain a competitive edge.
• Support budgeting, forecasting, and resource planning to ensure efficient campaign execution and team productivity.
• Contribute to the development of scalable processes, standards, and best practices to support company growth.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field; Master’s degree preferred.
• 5+ years of experience in digital marketing strategy and campaign execution.
• 5+ years of experience in people leadership and team management.
• Proven experience managing and supporting teams of 10+ members.
• Marketing agency experience strongly preferred.
• Demonstrated ability to manage multiple campaigns and client accounts simultaneously.
• Strong analytical skills with hands-on experience measuring ROI, performance metrics, and KPIs.
• Excellent communication, leadership, and client management skills.