Senior Data Analyst, Marketing

BlackLine is hiring a Senior Data Analyst, Marketing with 5 - 10 years of experience. Based in United States - Los Angeles, CA and with In-office ways of working.

Job description and responsibilities

Ready to be a game changer in B2B marketing analytics? Join us as our Senior Marketing Data Analyst and be the catalyst for transforming our marketing strategy. You'll be at the forefront of designing data-driven models and processes that ensure we reach the right people at the right companies, fueling our qualified pipeline and revenue growth while reducing acquisition costs.

You'll dive deep into the data to help us answer questions at the heart of our demand generation strategy: How do different audience segments interact with BlackLine? Which marketing channels are the most effective, what impact do our marketing campaigns have, and how can we optimize them?

Be a part of something big and make your mark in the world of data-driven marketing strategy. You will be a thought partner for responsible growth initiatives, using advanced data skills to help marketing teams move away from opinion and toward data-informed, insight-led decisions.

You'll Get To

Marketing Data Management

• Develop deep expertise in our marketing data ecosystem, marketing metrics, data, and processes (e.g., website, CRM, marketing automation systems)
• Identify gaps in data that prevent us from effectively generating demand across buying groups and pipeline

Demand Gen Reporting

• Support the preparation of weekly, monthly, quarterly, and annual reporting for marketing leadership
• Determine, design, and implement automated reports and dashboards to help us understand the effectiveness of our global demand generation efforts while also focusing on improving marketing KPIs such as ROMI
• Help prepare presentations that summarize key insights tailored to specific marketing and sales audiences

Revenue Analytics

• Evaluate ongoing marketing performance against marketing targets
• Report and analyze demand generation performance by campaign source, developing key metrics and goals across our revenue lifecycle to understand quality, conversion rates, and velocity
• Identify areas of underperformance in the revenue lifecycle and share insights and action plans with key stakeholders

Enablement

• Collaborate and build credibility with marketing, BDR, and sales teams, staying up to date on new initiatives and working to understand their data and reporting needs while managing expectations and providing guidance on best practices
• Facilitate self-serve reporting and formulate roadmaps to prioritize projects; this includes development of content and enablement

Requirements and qualifications

What You'll Bring

• 5 years of experience
• Bachelor's in a quantitative discipline or similar experience
• Demonstrated experience with multi-touch attribution and AB Testing.
• Expertise with Salesforce and leading BI analytics tools like PowerBI, Tableau, or Qlik. Ability to learn other tools and evaluate tools for suitability of implementation.
• Demonstrated experience in BI data architecture, including ETL and APIs, and DW concepts such as star schema.
• Strong graphics and visualization. Ability to convey messages simply and advise on best possible graphics visualizations.
• Familiarity with statistics and probability at undergraduate level of study. Background in data science helpful but not required.
• Demonstrated initiative and tenacity to begin a project and complete it. Demonstrated project management and project planning skills. Ability to provide a solid plan for complex projects, including stakeholder’s alignment planning, communication planning, and process change planning.
• Excellent communication skills. Able to present executive summaries of actionable insights and recommendations to executives.
• Collaborate with the immediate and broader marketing team to help provide holistic actionable insights.
• Independently exercises judgment within broadly defined practices and policies. Selects methods and techniques of obtaining solutions to problems of relatively routine to diverse scope and moderate to high complexity.

We’re Even More Excited If You Have

• Experience with Salesforce, Marketo, Tableau, Bizible, 6sense
• Familiar with BlackLine or other common financial systems such as Hyperion, etc. is a plus.
• Experience using Python and/or R