Marketing Operations Manager

About Us

Auto Hauler Exchange is an innovative startup revolutionizing the auto transport and logistics industry.

Our platform connects vehicle shippers and carriers to streamline vehicle transportation with real-time tracking, transparent pricing, and an easy-to-use interface.

We are currently looking for a proven, dynamic and results-driven Marketing Operations Manager.

Job Overview

The Marketing Operations Manager is responsible for managing and optimizing all marketing systems, with HubSpot at the center.

You'll own our CRM and marketing automation infrastructure—ensuring our data is clean, workflows are effective, campaigns are measurable, and reporting is reliable as the business grows.

This role is ideal for someone who loves building order out of complexity, enjoys digging into systems, and wants real ownership in a scaling startup.

Key Responsibilities

HubSpot & Marketing Automation Ownership

Own and manage all aspects of HubSpot (Marketing Hub + CRM)

Build, maintain, and optimize workflows, automations, and lifecycle stages

Create and manage marketing emails, templates, and nurture programs

Upload, segment, and manage lists for campaigns and sales enablement

Maintain data hygiene through regular contact cleanup, deduplication, and normalization

Establish and maintain naming conventions, documentation, and best practices

Serve as the go-to expert for HubSpot troubleshooting and improvements

Lead Management & Funnel Operations

Own lead management processes, including lead scoring, routing, and SLAs

Ensure accurate and timely handoffs between Marketing and Sales

Monitor lead flow and proactively identify and resolve issues

Govern lifecycle stage definitions and progression logic

Audit funnel data regularly to ensure accuracy and consistency

Prevent lifecycle inflation, broken stages, or reporting gaps

Campaign Operations & Measurement

Support campaign setup and execution in HubSpot

Ensure campaigns are properly tracked with UTMs, naming conventions, and attribution

QA campaigns before launch to ensure clean data and measurability

Maintain campaign reporting and performance dashboards

Support experimentation and A/B testing across emails, forms, and landing pages

Reporting, Attribution & Analytics

Build and maintain dashboards for Marketing, Sales, and Leadership

Track and report on funnel performance (lead → MQL → SQL → customer)

Maintain attribution models and measurement frameworks

Partner with stakeholders to define KPIs and success metrics

Provide ad hoc analysis for campaigns, launches, and growth initiatives

Ensure reporting accuracy, clarity, and trust in the data

Tools, Systems & Infrastructure

Manage and maintain the marketing technology stack and integrations

Evaluate, implement, and document new tools as needed

Partner with Sales Ops / RevOps on CRM alignment and system changes

Support data governance, opt-in management, and email compliance

Ensure systems scale cleanly as volume and complexity increase

Process, Enablement & Collaboration

Create scalable processes for campaign execution and data management

Enable marketing team members with HubSpot training and support

Improve efficiency by identifying automation and optimization opportunities

Partner cross-functionally with Marketing, Sales, Product, Ops, and Leadership

Support sales enablement efforts from an operational and systems perspective

Qualifications

3–6+ years of experience in Marketing Operations, Revenue Operations, or Marketing Automation

Deep, hands-on experience with HubSpot (required)

Strong understanding of CRM architecture, lifecycle stages, and funnels

Experience building workflows, dashboards, lists, campaigns, and attribution

Highly organized, detail-oriented, and systems-minded

Comfortable operating in a fast-paced startup environment

Ability to translate business needs into clean, scalable technical solutions

Nice to Have

Experience supporting B2B, B2C, or marketplace models

Familiarity with RevOps or Sales Operations concepts

Experience with data enrichment, attribution, or analytics tools

Prior experience cleaning up or scaling a messy CRM

Exposure to budget tracking or marketing ROI analysis

Why Join Auto Hauler Exchange?

Impact

Be a key member of a fast-growing startup where your work will directly impact the business and shape the future of the auto transport industry.

Growth

We're scaling rapidly, and this role offers significant opportunities for career growth and skill development.

Collaborative Culture

Work in a dynamic, fast-paced, and flexible environment with a passionate team committed to innovation and excellence.

How to Apply

If you're ready to take on a diverse and exciting role in a fast-paced startup, we'd love to hear from you Please submit your resume, along with a cover letter detailing your relevant experience and why you're interested in joining Auto Hauler Exchange.

Auto Hauler Exchange is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Job Type

Full-time

Benefits

401(k)

401(k) matching

Dental insurance

Employee assistance program

Health insurance

Health savings account

Life insurance

Paid time off

Retirement plan

Vision insurance

Schedule

8 hour shift

Weekends as needed

Work Location

Hybrid