Digital Marketing Specialist (Foundation)

Job Category: Foundation### ### Hospital Location: Newmarket ON### ### Job Type: Permanent, Full time### ### ### ### Number of Positions: 1### ### Minimum - Maximum Hourly Rate: $30.77 - $41.03* A people-first workplace environment that prioritizes belonging, wellness, and psychological safety.* Hybrid, virtual, and in-person working environment (where applicable).* Progressive health and dental benefit plans.* HOOPP pension plan with employer and employee premium sharing.* Enhanced wellness initiatives, including virtual fitness classes and on-site gym memberships.If you are ready to embrace this exciting challenge and contribute to the success of Southlake Health, we encourage you to apply and be part of our dedicated team, making a difference in the lives of our employees and the community we serve!The Digital Marketing Specialist is responsible for leading and optimizing the Foundation’s digital ecosystem to drive donor engagement, acquisition, and online revenue. This highly analytical role manages digital strategy across social media, email marketing, paid media, and the Foundation website. Using data-driven insights, marketing automation, and performance analytics, the Specialist continuously improves campaign performance and supports fundraising priorities. Specialist continuously improves campaign performance and supports fundraising priorities. Southlake Health Southlake is building healthy communities through outstanding care, innovative partnerships, and amazing people. We deliver a wide range of healthcare services to the communities of northern York Region and southern Simcoe County. Our advanced regional programs include Cancer Care and Cardiac Care and serve a broader population across the northern GTA and into Simcoe-Muskoka. Our team of nearly 6,000 staff, physicians, volunteers, students and Patient and Family Advisors are committed to creating an environment where the best experiences happen. As a recognition of our commitment to quality and patient safety, we have received the highest distinction of Exemplary Standing from Accreditation Canada. With an annual operating budget of over $500 million, we care for one of Ontario’s most rapidly growing and aging populations and have developed an exciting plan for new facilities to serve our communities into the future. A member of the Southlake Community Ontario Health Team, we are working with our partners to deliver connected care to northern York Region and southern Simcoe County. Southlake Health Foundation Since the inception of Southlake Foundation in 1980, more than $213 million dollars has been raised in support of Southlake Health. Working with members of the community, hundreds of volunteers, the Southlake Family and our incredible donors, Southlake Foundation will continue to support life-saving medical equipment, infrastructure upgrades and expansions, and patient programs, all for the goal of providing leading edge care for patients and families, close to home. For more information visit: southlakefoundation.ca.Reporting to the Vice President, Marketing, Brand and Engagement, the Digital Marketing Specialist leads the execution and optimization of the Foundation’s digital marketing strategy to drive donor acquisition, engagement, and revenue growth. This role manages integrated digital campaigns across email, paid media (Google and Meta), website, and social platforms, using data-driven insights and performance marketing techniques to improve results.As a key member of the Marketing Communications team, the Specialist collaborates across the Foundation to develop and execute goal-driven content and campaigns, manage social media channels, and help share compelling stories that engage donors, partners, volunteers, and the broader community in support of Southlake Health Foundation’s mission. What you’ll be doing: Digital Strategy & Social Media * Develop and execute the Foundation’s social media strategy aligned with fundraising priorities and brand positioning.* Plan and manage integrated organic and paid social campaigns to drive engagement, donor acquisition, and online donations.* Lead content planning across platforms including Facebook, Instagram, LinkedIn, YouTube, and X.* Collaborate with the Marketing & Communications team on compelling digital storytelling, video, and campaign content.* Monitor channel performance and optimize content using established KPIs and benchmarks. Email Marketing & Marketing Automation * Lead the planning and execution of email marketing campaigns and marketing automation using Blackbaud Luminate Online.* Develop advanced audience segmentation to improve personalization, engagement, and conversion rates.* Optimize campaigns through testing, performance analysis, and donor lifecycle insights.* Ensure accurate campaign tracking, deliverability, and compliance with CASL requirements. Paid Media Campaign Management * Plan, launch, and optimize paid campaigns across Google Ads and Meta Ads Manager.* Manage Google Ad Grants to maximize performance and compliance.* Implement targeting strategies including retargeting, lookalike audiences, and donor segmentation.* Monitor and optimize campaign performance to improve ROI and revenue attribution. Website & Conversion Optimization * Maintain and update website content to ensure accuracy, functionality, and alignment with fundraising initiatives.* Develop and optimize landing pages and donation experiences to improve conversion rates.* Implement tracking frameworks using Google Tag Manager and Google Analytics 4.* Ensure website content aligns with SEO best practices. Digital Analytics & Reporting * Monitor and analyze multi-channel digital performance.* Develop reporting dashboards and provide strategic insights to improve campaign performance and donor acquisition.* Track campaign ROI and digital fundraising outcomes. What you‘ll bring Education * Post-secondary degree or diploma in Marketing, Communications, Business, or a related field, or equivalent experience.* Certifications in Google Ads, Google Analytics, Meta Blueprint, or email marketing considered an asset. Experience * 3–5+ years of digital marketing experience, preferably within a non-profit, healthcare, or fundraising environment.* Proven experience managing paid campaigns on Google Ads and Meta platforms.* Experience executing performance-driven email marketing campaigns and marketing automation.* Experience with Blackbaud Luminate Online, Raiser's Edge NXT, or similar CRM/fundraising platforms considered an asset.* Experience managing Google Ad Grants and implementing digital tracking frameworks. Technical Skills * Google Ads, Meta Ads Manager, and campaign optimization* Google Analytics 4 and Google Tag Manager* Email marketing platforms and audience segmentation* UTM tracking, conversion tracking, and performance reporting* SEO and conversion rate optimizationSouthlake Health is fully committed to a culture of belonging and an inclusive environment that encourages every team member to lead within their role, generate innovative ideas that reinforce our mission and goal to create a healthy workplace where our community can thrive.Regular and reliable attendance is an expected requirement of this position.We are committed to a selection process and work environment that is inclusive and barrier-free. Accommodation will be provided in accordance with the Ontario Human Rights Code. Applicants who may require accommodation during the selection process are encouraged to notify the Human Resources Department when contacted for an interview. The People, Culture and Experience team will work together with the hiring committee to arrange reasonable and appropriate accommodation for the selection process, which will enable you to be assessed fairly and equitably. Use of Artificial Intelligence (AI) We

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