Marketing Analytics Specialist

We are seeking a Marketing Analytics Specialist to support our marketing team in tracking, analyzing, and optimizing digital marketing performance. This role will focus on turning data into actionable insights that improve campaign effectiveness, customer engagement, and ROI.The ideal candidate is analytical, detail-oriented, and experienced with marketing analytics tools, reporting, and data visualization.Key ResponsibilitiesTrack, measure, and analyze marketing campaign performance across channels including email, social, paid media, and webBuild and maintain dashboards and reports to monitor KPIs and campaign resultsIdentify trends, patterns, and insights to inform marketing strategyCollaborate with marketing, creative, and product teams to optimize campaigns based on dataConduct A/B testing and multivariate analyses to improve engagement and conversionMaintain accurate marketing data and ensure proper tracking setup across platformsSupport budget analysis, forecasting, and campaign attribution