Social Media Marketing Manager

Overview

Pinch Social is hiring a Senior Social Media Manager (Strategy) to lead client accounts through structured systems designed to influence preference, capture demand, and drive measurable growth.

This is not a content management role.

This is a strategic, client-facing position responsible for connecting social media activity to real business outcomes. You will lead accounts, shape direction, and ensure that all work contributes to a clear commercial objective.

We are looking for someone with 7+ years of experience who has owned strategy, led clients directly, and understands how social drives demand and revenue.

The Role

At Pinch Social, all client work is built around three core functions:

• Influence Preference
• Capture Demand
• Drive Measurable Growth

Your role is to lead how these functions come together across client engagements. You will ensure that strategy, creative, and performance operate as a cohesive system.

You will be responsible for translating business objectives into structured social strategies, directing execution, and maintaining accountability to results.

What You’ll Be Responsible For

Client Leadership (Mandatory)

• Serve as the primary strategic lead on client accounts
• Own client relationships and act as a senior advisor
• Lead meetings, present strategy, and guide decision-making
• Translate business goals into structured social systems that drive outcomes

Strategy Ownership (Mandatory)

• Develop and own end-to-end social media strategy across organic and paid
• Build strategies that influence buying decisions, capture demand, and drive growth
• Define KPIs tied to business outcomes, not engagement metrics
• Continuously evolve strategy based on performance and market dynamics

Influence Preference

• Shape how brands are perceived within competitive markets
• Direct content, creator, and storytelling strategies that build relevance and differentiation
• Ensure all creative work is designed to shift preference, not just generate activity

Capture Demand

• Design how attention converts into action
• Collaborate on paid social, targeting, and funnel strategy
• Align content and campaigns with conversion pathways, landing pages, and offers
• Improve efficiency of customer acquisition through structured demand capture

Drive Measurable Growth

• Own performance accountability across accounts
• Analyze results and translate data into actionable insights
• Lead optimization cycles that improve conversion, cost efficiency, and return
• Clearly connect social performance to business impact in client reporting

Creative Direction and Approval

• Provide clear direction to internal teams across content and campaigns
• Review and approve work to ensure alignment with strategy and standards
• Push for work that earns attention and drives action, not just fills calendars

Team Collaboration and Leadership

• Work cross-functionally with creative, paid media, and strategy teams
• Ensure alignment across all workstreams
• Mentor junior team members and elevate overall output

What We’re Looking For

Required Experience (Mandatory)

• 7+ years of experience in social media, digital marketing, or agency environments
• Proven experience leading client accounts independently
• Demonstrated experience owning strategy, not just execution
• Experience connecting social media efforts to business outcomes such as leads, revenue, and conversion

Core Capabilities

• Strong strategic thinking with the ability to translate business objectives into actionable plans
• Deep understanding of how social influences buying behavior and demand generation
• Experience across both organic and paid social environments
• Ability to interpret performance data and drive optimization
• Confident communicator with strong client-facing presence
• Strong creative judgment and understanding of what performs in-market

What Success Looks Like

• Social media contributes to demand generation and business growth
• Clients view Pinch as a strategic partner, not a content provider
• Strategies are structured, intentional, and outcome-driven
• Creative work earns attention and drives action
• Performance improves over time through disciplined optimization

Why Pinch Social

We build social systems that do more than generate engagement.

We influence how brands are chosen.

We capture demand when it matters.

We drive measurable growth.

This role is for someone ready to move beyond managing channels and into leading outcomes.

Notes

Applicants who have primarily worked in content scheduling, community management, or execution-only roles without owning strategy and client direction will not be considered.

In compliance with new Working for Workers Four Act (Bill 149, Ontario) rules for public job postings, please note:

• Salary Transparency: Salary range for this role is $70,000 to $110,000.
• AI Usage: As part of our hiring process, we use AI‑enabled tools to screen, assess, or select applicants based on job‑related criteria. All AI‑generated results are reviewed by human decision‑makers before any hiring decision is made.
• Job Genuineness: This posting represents an existing vacancy that we are actively hiring for.