Digital Marketing Specialist - MarCom (Canada)

Digital Marketing Specialist

Location: Canada (Greater Toronto/Milton area)

Position Overview

The Digital Marketing Specialist executes digital campaigns focusing on SEO, paid media, digital content, and lead generation. Ensures optimization across all digital channels and supports revenue-driving efforts.

Key Responsibilities

Digital Campaign Execution

• Execute SEO/SEM, paid ads, email, and social campaigns.
• Develop landing pages and digital content for lead generation.
• Maintain paid media budgets and optimization plans.

Performance Optimization

• Run A/B tests across ads, emails, and landing pages.
• Optimize keyword strategies, audience targeting, and bidding.
• Expand high-performing campaigns and retire low-performing tactics.

AnalyticsReporting

• Track digital metrics and provide weekly performance dashboards.
• Monitor conversion funnel performance and identify bottlenecks.
• Support attribution modeling and ROI analysis.

Qualifications

EducationExperience

• Bachelor's degree in Marketing, Communications, Digital Media, Business, or a related field.
• 4+ years of hands-on experience executing digital marketing campaigns across SEO, SEM, paid media, and social channels.
• Demonstrated experience managing paid media budgets and optimizing for performance metrics (CPC, CTR, ROAS).
• Experience working with analytics platforms (e.g., Google Analytics/GA4, Google Tag Manager, Looker Studio).
• Working knowledge of marketing automation and CRM tools (e.g., HubSpot, Marketo, Pardot, Salesforce).
• Familiarity with A/B testing tools and methodologies.
• Advanced knowledge of keyword research tools and SEO platforms (e.g., SEMrush, Ahrefs, Moz).
• Experience supporting attribution modeling and ROI analysis is a plus.
• must be based in Canada - Greater Toronto/Milton Area

Technical Skills

• Experience with digital advertising platforms (Google Ads, Meta Ads, LinkedIn Campaign Manager).
• Understanding of SEO fundamentals, on-page optimization, and keyword strategy.
• Strong Excel/Sheets skills for reporting and data manipulation.
• Basic familiarity with HTML/CSS (nice to have).

Key Competencies

Digital Execution Excellence

• Strong attention to detail in building and QAing campaigns, ads, and landing pages.
• Ability to execute high-quality campaigns across SEO, SEM, paid social, and email.
• Skilled at implementing targeting, bidding, creative updates, and optimization cycles.

Analytical ThinkingOptimization

• Able to analyze performance metrics and translate data into actionable improvements.
• Comfortable diagnosing funnel performance issues and identifying optimization opportunities.
• Strong understanding of A/B testing frameworks and iterative experimentation.

Project ManagementPrioritization

• Ability to manage multiple campaigns, deadlines, and stakeholders simultaneously.
• Strong organizational habits with a focus on accuracy, timeliness, and continuous improvement.
• Reliable at managing budgets, pacing, and performance targets.

TechnicalPlatform Proficiency

• Quick learner when adopting new digital tools, platforms, and testing methodologies.
• Strong digital troubleshooting skills-able to identify issues with tracking, tags, or campaign setup.
• Detail-oriented when configuring campaigns, audiences, and conversion tracking.

CommunicationCross-Functional Collaboration

• Clear communicator who can share insights, results, and recommendations with marketing leaders.
• Able to work closely with design, sales, content, and external vendors or agencies.
• Strong writing and content skills for ad copy, landing pages, and campaign briefs.

Continuous Improvement Mindset

• Curious, data-driven, and eager to test new strategies to improve results.
• Stays current on digital trends, algorithm changes, and emerging marketing tactics.
• Proactive in identifying new optimizations or campaign opportunities.

Key Performance Indicators (KPIs)

• Lead Quality Score: % of digital leads meeting MQL criteria.
• Paid Media Efficiency: CPC, CTR, and ROAS performance.
• SEO Growth Metrics: Organic traffic, ranking improvements.
• Conversion Rate Improvements: Landing page and ad performance.
• A/B Test Velocity: # of tests executed per quarter.