Summary /Objective The Manager, E-Commerce supports the day-to-day operations, site execution, and revenue performance of TYR.com. This role works closely with the E-Commerce Director to ensure merchandising accuracy, promotional alignment, and a smooth, optimized customer experience across all digital touchpoints. The Manager is an organized, metric-driven operator who connects product, marketing, and analytics into reliable, repeatable execution.

CORE FRAMEWORK

Merchandising is the Engine: Accuracy, availability, and presentation directly impact conversion and margin.
Marketing is the Fuel: Campaign performance, traffic quality, and engagement metrics drive demand.
People are the Power: Speed, clarity, and cross-functional alignment determine execution quality.

Position Responsibilities and Accountabilities

Merchandising as the Engine

Support onsite merchandising strategy through accurate product setup, categorization, and storytelling tied to CR, AOV, and attach-rate goals.

Coordinate with Merchandising, Planning, and Marketing to ensure the site reflects the seasonal assortment, pricing, and promotional calendar with zero-miss accuracy.

Maintain taxonomy, product hierarchy, and category pages to ensure intuitive UX and reduce bounce and exit rates.

Monitor daily/weekly SKU-level performance (sell-through, availability %, low-stock %, aging SKUs) to surface opportunities.

Manage the digital product calendar and ensure launch readiness, tracking on-time delivery rates and post-launch performance.

Deliver weekly business snapshots summarizing traffic, CR, AOV, revenue drivers, and site actions taken.

Marketing as the Fuel

Work with CRM and Paid teams to support campaigns with optimized landing pages and merchandising alignment, tracking CTR, CVR, and ROAS impact.

Execute promotional updates, GWP, and site-wide events with precision, ensuring timing aligns with traffic and revenue expectations.

Review attribution data and translate learning into onsite changes aimed at improving conversion, engagement, and return visit rate.

Participate in funnel audits and recommend improvements tied to metrics such as PDP engagement, cart-add %, and checkout completion rate.

People as the Power

Oversee and develop an E-Commerce Coordinator / Site Merchandising support function, setting measurable goals and deliverable timelines.

Enable cross-functional clarity by managing handoffs between Merchandising, Marketing, Creative, and Operations with defined SLAs.

Serve as the first escalation point for site-related issues (pricing, images, inventory mismatches) and track time-to-resolution metrics.

Support the team’s weekly operational rhythm with KPI updates, checklists, and deadline accountability.

Financial Acumen

Track and report daily/weekly performance (traffic, CR, AOV, revenue per visitor) and identify drivers behind variances.

Collaborate with Planning and Finance on inventory visibility, monitoring OOS %, low-stock %, and markdown velocity.

Monitor CPA, ROAS, and promotional efficiency; escalate profitability risks or opportunities based on trend analysis.

Contribute to weekly/monthly business reviews with clear summaries, forecasts vs. actuals, and recommended corrective actions.

Technical & Analytical Support

Manage operational updates in Shopify Plus (collections, navigation, PDP/PLP updates) with QA checks tied to error-rate reduction.

Maintain accuracy of analytics tracking in GA4, Northbeam, and Klaviyo; flag and track tagging issues until resolution.

Support A/B testing and personalization initiatives; report results tied to CR lift, bounce-rate reduction, and engagement metrics.

Stay informed on emerging tools and CRO practices that support site speed, UX, and funnel performance.

Qualifications and Competencies

Hands-on Shopify Plus experience (products, collections, navigation).

Understanding of core performance metrics and levers impacting CR, AOV, and retention.

Strong analytical skills; comfortable with GA4, Northbeam, and basic BI dashboards.

Excellent cross-functional communication and project management, with a focus on timelines and accuracy.

Experience managing a coordinator-level role preferred.

Education and Experience –

~4–7 years of e-commerce or digital merchandising experience with strong KPI ownership.

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eCommerce Manager, Online Merchandising