Digital Marketing & Brand Engagement Coordinator (On-Camera Content Creator)

📍 Hybrid – Pasadena, CA

💼 Full-Time | $50,000–$60,000 per year

🎥 This role requires being on camera for content creation

Applicants who progress to the interview stage will be notified the week of December 1st. We're excited to meet our next creator-marketer hybrid!

About EduConnect USA

EduConnect USA and its sister company Vatel USA helps international students study, work, and build their future in the United States. We’re a fast-growing, mission-driven organization looking for a creative storyteller who’s ready to be both behind the scenes and in front of the camera. If you love creating content, engaging with online communities, and making a real impact through digital storytelling — this role is for you.

What You’ll Do

🎥 Be the On-Camera Face of Our Brands

Film TikToks, Reels, YouTube videos, Stories, and short educational clips
Host Q&As, explainers, student tips, and behind-the-scenes content
Engage authentically with followers in comments, DMs, and livestreams

📱 Lead Social Media & Content Creation

Manage TikTok, Instagram, Facebook, YouTube, Reddit, and Google Business
Build and execute a monthly content calendar
Stay on top of trends and use them to grow reach and engagement
Create posts, graphics, short videos, and stories daily

🎨 Shape EduConnect’s Brand Voice & Creative Direction

Maintain visual and messaging consistency across all platforms
Produce photo and video assets showcasing student stories and university partners
Collaborate with creative partners and contractors as needed

📊 Support Campaigns & Track Performance

Work closely with CRM & Paid Media Coordinator to align organic and paid strategies
Monitor analytics (Meta, TikTok, YouTube Studio, Google Analytics, HubSpot)
Report on engagement, reach, conversions, and content performance

🌐 Community Engagement & Reputation Management

Participate in student groups on Reddit, Facebook, and TikTok communities
Guide prospective students by answering questions and providing resources
Monitor brand mentions and respond professionally

What We’re Looking For

2–4 years of experience in digital marketing or social media
Comfortable appearing on camera and hosting video content
Strong video creation and editing skills (CapCut, Adobe Suite, Canva, etc.)
Excellent writing and storytelling abilities
Experience managing multiple social platforms and content calendars
Understanding of analytics tools and online engagement strategies
Bonus: experience in international education, higher ed, or multicultural marketing
Bonus: experience with paid ad campaigns
Bonus: familiarity with HubSpot or CRM-driven campaigns

Why Join Us

✨ Be part of a mission that genuinely transforms students’ lives

✨ Have creative ownership and bring fresh ideas to a growing brand

✨ Work in a supportive, collaborative, and globally focused environment

✨ Opportunity to grow into a senior digital role as our brand scales

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Digital Marketing & Brand Engagement Coordinator (On-Camera Content Creator)