Title: Senior Manager, Ecommerce

Department: Growth Marketing

People Manager: Director, Growth

FLSA Status: Exempt / Full-Time Salaried

Location: Remote (Approved Locations Below)

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Who We Are

Founded by two sisters – a dentist and an artist – COCOLAB welcomes you to a whole new oral wellness world. Where joy crashes routine through delightfully dentist-designed, high-performance products that work, rebuild, and nurture. We are the fun oral innovators. The floss-wielding, bacteria-busting, oral wellness makers of tomorrow. No plaque stands a chance, and our designs are anything but dull. We are iconic. Because your smile is iconic. We are COCOLAB.

Our workforce is fully remote, and we're committed to building a high-performing team that comes together to advance our mission. We're bringing together talent to deliver your daily hit of dental dopamine in the following states: AZ, CA, CT, IN, KY, MA, MI, MN, MT, NV, NJ, NY, PA, RI, SC, TN, TX, WA, WI.

The Role: We're looking for a metrics-obsessed, digitally savvy Senior Manager, Ecommerce to own performance across our DTC website, Amazon storefronts, and select retail ecommerce channels. You'll be responsible for maximizing conversion, revenue, and customer lifetime value through sharp merchandising, data-driven testing, and seamless shopping experiences. You'll lead agency and vendor partners, manage promotional calendars, and collaborate cross-functionally to keep our online presence best-in-class.

What You'll Do

Own Ecommerce Performance: Drive revenue, conversion rate, AOV, and subscription growth across DTC, Amazon, and retail ecommerce channels.
Lead Site Merchandising: Strategically plan and execute product assortments, launches, collections, and promotional storytelling to ensure the right product, in the right place, at the right time.
Manage External Partners: Lead relationships with ecommerce agencies and vendors (Amazon, SEO, CRO, UX, and platform partners), holding them accountable for measurable performance and ROI.
Run Promotional Planning: Build and execute calendars for key campaigns, product drops, and seasonal events, in partnership with Marketing, Creative, and Retail.
Optimize Through Data: Use A/B testing, CRO strategies, and behavioral insights to improve funnel performance; set and monitor benchmarks for traffic, CVR, AOV, LTV, and revenue per visit.
Collaborate Cross-Functionally: Partner with Creative, Marketing, Operations, and Supply Chain to deliver a seamless customer experience—from campaign ideation through fulfillment.
Forecast & Report: Own ecommerce forecasting and performance dashboards, distilling insights into actionable strategies for growth.
Expand Retail Ecommerce: Support sales through online retail partners (e.g., Target.com, Amazon, specialty retailers), ensuring brand consistency, optimized product pages, and strong promotional execution.
Stay Ahead: Track industry trends, competitor tactics, and emerging ecommerce technologies to test and scale innovations.

What You'll Bring

6+ years experience managing ecommerce channels for high-growth consumer brands.
Proven track record of driving measurable revenue growth across DTC, Amazon, and retail ecommerce.
Strong merchandising instincts with experience building and executing site and promotional calendars.
Expertise in Shopify (or comparable platforms), Amazon Seller Central, and ecommerce performance tools.
Highly data-driven with comfort setting KPIs, managing P&L, and using analytics platforms (Google Analytics, Looker, etc.) to inform decisions.
Experience leading agencies/vendors across SEO, CRO, UX, and ecommerce operations.
Strong project management and prioritization skills; thrives in a fast-moving, cross-functional environment.
Collaborative leadership style with the ability to influence and align teams around ecommerce goals.

What We Offer

Competitive Salary: Salary Range up to $140,000 + bonus eligibility
Remote-First: We take pride in staying connected, no matter the distance, while delivering high performance and getting results.
Health, Dental, & Vision Insurance: PPO Plans that give you in and out of network coverage to meet you where you are seeking care.
FSA: Eligible Health Expense & Dependent Care.
Unlimited PTO & Sick Time: No waiting period and we actually want you to use it! The average Cocofloss team member took between 15–20 days off last year.
12 Paid Company Holidays: We close up shop for Federal Holidays each year.
Fully Paid Parental Leave: Up to 12 Weeks paid at 100% after 1 year of employment.
Guideline 401k: Start saving for retirement after 30 days in your role.
New Hire Tech Budget: Choose the best work device for you and we'll cover the cost.
Wellness Reimbursement: $50 a month for you to take care of you.
Product Discounts: Keep yourself stocked with our award-winning lineup.

Cocolab is an Equal Opportunity Employer and seeks to provide a workplace where all employees feel supported and respected.We are committed to fostering a diverse, inclusive, and accessible workplace. Cocolab does not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, genetic information, marital status, pregnancy status, citizenship status, or any other characteristic protected by federal, state, or local laws. We encourage applicants from all backgrounds to apply.

In accordance with applicable law, Cocolab will provide reasonable accommodations for qualified individuals with disabilities. If you require assistance or a reasonable accommodation due to a disability, please contact us directly at help@cocolab.com.

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Senior Manager, Ecommerce