Senior Marketing Manager, Digital Content Strategy

Our client, a renowned organization within the arts and entertainment sector, is seeking a creative and strategic Senior Marketing Manager to lead their digital content strategy. This role will be responsible for developing and executing innovative marketing campaigns that enhance brand visibility, engage target audiences, and drive audience growth across various digital platforms. You will oversee the creation and distribution of compelling content, including social media campaigns, website content, email marketing, and digital advertising. The ideal candidate will have a proven track record in digital marketing, content creation, and audience engagement, with a deep understanding of current digital trends and best practices. You will work closely with internal creative teams, external agencies, and performance marketing specialists to ensure cohesive and impactful marketing efforts. Key responsibilities include defining content calendars, managing social media presence, analyzing campaign performance, and optimizing strategies based on data-driven insights. This is an exciting opportunity to shape the digital narrative of a respected arts and entertainment brand and connect with diverse audiences. The position is located in **Salt Lake City, Utah, US**, offering a hybrid work environment. **Qualifications:** Bachelor's degree in Marketing, Communications, Digital Media, or a related field. Minimum of 5 years of experience in digital marketing and content strategy, preferably within the arts, entertainment, or media industry. Proven success in developing and executing multi-channel digital marketing campaigns. Strong understanding of SEO, SEM, social media marketing, and email marketing principles. Excellent content creation, copywriting, and editing skills. Experience with content management systems (CMS) and marketing automation tools. Strong analytical skills with the ability to interpret data and derive actionable insights. Excellent communication, collaboration, and project management skills.