E-commerce Digital Marketing Manager

Our client is seeking a data-driven and creative E-commerce Digital Marketing Manager to lead their online sales and marketing efforts from Salt Lake City, Utah . This role is instrumental in driving website traffic, optimizing conversion rates, and maximizing online revenue through innovative digital strategies. The ideal candidate will have a proven track record in managing successful e-commerce campaigns across multiple platforms, including SEO, SEM, social media marketing, email marketing, and content marketing. You will be responsible for developing and executing comprehensive digital marketing plans, analyzing campaign performance, and identifying new growth opportunities. This position requires a strategic thinker with a deep understanding of consumer behavior in the online space and a passion for e-commerce.

Responsibilities

Develop and implement a comprehensive e-commerce digital marketing strategy to drive sales and brand awareness. Manage and optimize paid search (PPC), social media advertising, and display advertising campaigns. Oversee Search Engine Optimization (SEO) efforts to improve organic search rankings and traffic. Develop and execute email marketing campaigns to nurture leads and drive customer loyalty. Create engaging and conversion-focused website content and landing pages. Analyze website traffic, user behavior, and campaign performance using analytics tools (e.g., Google Analytics). Identify key performance indicators (KPIs) and track progress towards achieving marketing goals. Collaborate with cross-functional teams, including product development, creative, and sales, to ensure alignment. Stay current with industry trends, emerging technologies, and best practices in digital marketing and e-commerce. Manage the digital marketing budget effectively to ensure maximum ROI. Qualifications:

Bachelor's degree in Marketing, Business Administration, or a related field. Minimum of 5 years of experience in digital marketing, with a strong focus on e-commerce. Proven success in developing and managing successful online advertising campaigns. Proficiency in SEO, SEM, social media marketing, email marketing, and content marketing strategies. Experience with e-commerce platforms (e.g., Shopify, Magento, WooCommerce). Strong analytical skills and experience with web analytics tools (e.g., Google Analytics, Adobe Analytics). Excellent understanding of customer acquisition and retention strategies. Creative mindset with a talent for developing compelling marketing messages. Strong project management and organizational skills. Ability to thrive in a fast-paced, results-oriented environment. This is an exciting opportunity for a talented digital marketer to make a significant impact on an expanding e-commerce business in the vibrant Salt Lake City area.