We are seeking an experienced Head of Ecommerce to lead our new Direct-to-Consumer (DTC) project. The ideal candidate will have a strong background in ecommerce operations and a proven track record of driving sales growth in DTC channels.

Must working in pacific time zone.

Core Responsibilities

Full P&L Ownership for the E-commerce Channel

Revenue growth, gross margin, contribution margin, and profitability of the online business

Budgeting, forecasting, and hitting quarterly/yearly financial targets

Strategy & Roadmap

Define and execute the multi-year e-commerce strategy (direct-to-consumer, marketplace, omnichannel, international expansion, etc.)

Decide on business model evolution (e.g., shift from 3P marketplace to 1P, launch subscription, move into wholesale online, etc.)

Competitive benchmarking and market opportunity sizing

Website / Platform Leadership

Overall ownership of the e-commerce website(s) and mobile experience (usually on Shopify Plus, Salesforce Commerce Cloud, Magento, custom, etc.)

Prioritize and approve the product & tech roadmap with the CTO or Head of Engineering

Site performance, conversion rate optimization (CRO), UX/UI, A/B testing strategy

Digital Marketing & Customer Acquisition

Oversee (or directly manage) performance marketing (Meta, Google, TikTok, affiliate, etc.)

Own customer acquisition cost (CAC) targets and return on ad spend (ROAS)

Collaborate with brand marketing on creative, positioning, and upper-funnel activity

Customer Experience & Retention

Loyalty programs, subscription models, email/SMS marketing, post-purchase experience

Customer lifetime value (LTV) improvement initiatives

Own NPS / CSAT scores for the digital channel

Operations & Supply Chain Alignment

Work with fulfillment, logistics, and supply-chain teams to ensure fast, profitable shipping and low return rates

Inventory planning specifically for e-commerce demand (vs. wholesale/retail)

Fraud prevention and payment processing optimization

Merchandising & Assortment

Decide online-exclusive products, bundling, personalization, and virtual try-on features

Site merchandising calendar, homepage strategy, category page optimization

Data, Analytics & Personalization

Own the e-commerce analytics stack (Google Analytics, Heap, Amplitude, etc.)

Drive personalization, product recommendations, and dynamic pricing where applicable

Team Leadership & Talent

Build and lead a team that typically includes

Digital marketing / Performance marketing

Site merchandising

UX/UI & CRO

E-commerce operations

Analytics

Sometimes front-end development (or dotted-line to tech)

Recruit, mentor, and retain top e-commerce talent

Cross-Functional Influence

Partner with CFO on financial planning

Partner with Chief Product Officer / merchandising on product strategy

Partner with Retail/Wholesale leaders on omnichannel initiatives (BOPIS, endless aisle, etc.)

Present to the CEO and Board on e-commerce performance

Head of Ecommerce for DTC Project

Job Type