Product Marketing Lead (Global)

📍 London, United Kingdom (Hybrid, 2 days in London)

About the Role

A high-growth B2B SaaS company leading in the subscription commerce space is expanding its UK presence and hiring a Product Marketing Lead to shape positioning, drive revenue impact, and accelerate go-to-market success. The company is at an interesting stage of growth, having invested in GTM in 2024 & 2025 and now looking to accelerate ARR across EMEA & the US.

This is a formative role within a newly established London hub — ideal for someone who thrives at the intersection of market insight, GTM strategy, and sales enablement.

What You’ll Do

Product Marketing Leadership

Own the product marketing roadmap and lead a growing PMM team.
Foster a culture built on innovation, collaboration, and continuous improvement.

Positioning & Messaging

Define clear, differentiated product positioning and messaging across segments.
Build personas and value propositions that drive awareness, demand, and engagement.
Lead GTM strategies and product/feature launch execution.

Market Intelligence

Conduct deep market, customer, and competitive research to shape GTM direction.
Identify trends, opportunities, and risks early.
Develop data-driven launch and upsell strategies across global markets.

Sales Enablement

Partner with Sales, CS, and Marketing to deliver enablement assets that improve conversion.
Build FAQs, use cases, objection-handling guides, and customer stories.
Ensure messaging consistency across all touchpoints.

Content, Campaigns & Events

Own integrated campaigns and product-led content to increase awareness, usage, and adoption.
Collaborate with the wider marketing team on events and GTM moments.

Data-Driven Performance

Track and analyze GTM impact, campaign performance, and funnel health.
Recommend optimisations to drive ROI and shorten the sales cycle.

Who You Are (Ideal Candidate Profile)

5+ years in Product Marketing within B2B SaaS (e-commerce, CRM, billing, subscription platforms a plus).
2+ years leading or mentoring PMM teams.
Strong mix of technical understanding and commercial acumen.
Proven success developing positioning, messaging frameworks, and GTM strategies.
Experience launching products/features in fast-paced SaaS environments.
Excellent communicator and storyteller with strong presentation skills.
Ability to influence cross-functional teams without formal authority.
Analytical, data-driven, and comfortable pivoting based on insights.
Natural leader who supports team growth and cross-functional alignment.
Fluent in English with exceptional written communication skills.

What’s in It for You

Join a tech-driven, international team with a supportive and collaborative culture.
Remote-first with flexible working hours.
Work-from-anywhere options.
Learning & development budget.
Access to modern workspaces for in-person collaboration.
Opportunity to shape a new hub and influence GTM direction from the ground up.

Product Marketing Lead

Job Type