Senior Data Engineer - Digital Marketing & Analytics

Microsoft is a leading technology company focused on empowering individuals and organizations. The Senior Data Engineer – Digital Marketing & Analytics is responsible for implementing and operating Consumer Data Platform data pipelines and layers to support analytics and AI-enabled digital marketing initiatives.

Responsibilities

• Build data pipelines and curated datasets per CDP architecture and Technical Architect guidelines
• Define implementation specs covering mapping, transformation, validation, and dependencies
• Maintain analytics- and activation-ready data layers for reporting, segmentation, personalization, and AI
• Collaborate with Data Strategist and analytics teams to clarify measurement and AI requirements
• Assess feasibility, risks, and methods using available data sources
• Flag and recommend solutions for data gaps, quality issues, or dependencies
• Integrate necessary first- and third-party data for CDP use cases
• Apply standard ingestion and transformation patterns according to governance standards
• Structure and document data for analytics and activation
• Embed data quality checks, monitoring, and lineage in workflows
• Ensure pipelines comply with consent, retention, and privacy mandates
• Coordinate with Legal, Privacy, and Governance on new or updated data sources
• Oversee pipeline health, including monitoring and root cause analysis
• Automate and standardize processes to minimize manual work
• Support optimization and scaling of CDP implementations
• Operate within a shared ownership model for roadmap, architecture, and delivery
• Achieve clarity on data sources, integration and communicate status and risks to both technical and non-technical audiences
• Share feedback to guide future architectural decisions

Skills

• Master's Degree in Computer Science, Math, Software Engineering, Computer Engineering, or related field AND 3+ years experience in business analytics, data science, software development, data modeling, or data engineering
• OR Bachelor's Degree in Computer Science, Math, Software Engineering, Computer Engineering, or related field AND 4+ years experience in business analytics, data science, software development, data modeling, or data engineering
• OR equivalent experience
• Master's Degree in Computer Science, Math, Software Engineering, Computer Engineering, or related field AND 6+ years experience in business analytics, data science, software development, data modeling, or data engineering
• OR Bachelor's Degree in Computer Science, Math, Software Engineering, Computer Engineering, or related field AND 8+ years experience in business analytics, data science, software development, data modeling, or data engineering
• OR equivalent experience
• 2+ years experience with data governance, data compliance and/or data security
• Experience supporting digital marketing, personalization, experimentation, or customer analytics use cases
• Experience working with or alongside a Customer Data Platform (CDP), Azure and Fabric Data Factories
• Familiarity with identity data concepts and activation workflows
• Experience operating within architect-led or strategist-led delivery models

Company Overview

• Microsoft is a software corporation that develops, manufactures, licenses, supports, and sells a range of software products and services. It was founded in 1975, and is headquartered in Redmond, Washington, USA, with a workforce of 10001+ employees. Its website is https://www.microsoft.com.

Company H1B Sponsorship

• Microsoft has a track record of offering H1B sponsorships, with 9192 in 2025, 9343 in 2024, 7677 in 2023, 11403 in 2022, 7210 in 2021, 7852 in 2020. Please note that this does not guarantee sponsorship for this specific role.