Senior Vice President of Digital Marketing Performance

Senior Vice President of Digital Marketing Performance

About the Company

Join our rapidly growing healthcare services platform that is committed to revolutionizing patient access.

Industry

Hospital & Health Care

Type

Privately Held, Private Equity-backed

About the Role

We are seeking an experienced and dynamic SVP of Digital Marketing Performance to spearhead the strategy and development of our centralized customer acquisition engine. This pivotal role focuses on driving measurable demand for our essential, primarily out-of-pocket services. We are looking for a leader who possesses an in-depth understanding of the digital marketing funnel, exceptional analytical prowess, and a proven track record of scaling performance marketing in complex, multi-site environments.

Your key responsibilities will include

• Overseeing the complete consumer acquisition process
• Developing and executing a robust omni-channel marketing strategy
• Managing paid media and driving digital acquisition initiatives
• Formulating promotional and pricing strategies
• Leading A/B testing efforts to optimize performance
• Designing innovative, data-driven programs focused on patient acquisition and retention

We are looking for a leader with a player-coach mindset who can cultivate and inspire high-performing teams. Your expertise in CRM systems and marketing technology will be crucial for optimizing lead distribution and tracking. A strong executive presence is essential as you will manage agencies and ensure their efforts align with our organizational goals.

Join us in our mission-driven focus to enhance access to care and make a notable impact through strategic leadership.

Travel Percent

Less than 10%

Functions

• Marketing