Director of Digital Marketing and Strategy

Overview

A rapidly growing, multi-site healthcare organization headquartered in Tennessee is seeking a Director of Digital Marketing to lead and scale its digital growth strategy. This individual will play a critical role in driving patient acquisition, optimizing marketing performance, and strengthening brand visibility across a distributed network of healthcare locations.

The ideal candidate brings a strategic mindset combined with hands-on expertise in CRM platforms, SEO, paid search (Google Ads), and multi-site digital campaign execution within a regulated healthcare environment. This role partners closely with executive leadership, operations, and clinical teams to ensure marketing initiatives directly support organizational growth objectives.

Key Responsibilities

• Lead and execute a comprehensive digital marketing strategy across a multi-location healthcare platform
• Own and optimize CRM strategy, including lead management, patient journey mapping, attribution, and conversion tracking
• Drive organic growth through SEO strategy, local search optimization, and ongoing content performance analysis
• Oversee Google Ads and paid media campaigns, managing budgets, performance metrics, and ROI optimization
• Develop and manage integrated digital campaigns across search, display, social, email, and web
• Partner with internal stakeholders to align marketing initiatives with operational and clinical goals in a remote environment
• Analyze performance data and deliver clear insights and recommendations to senior leadership
• Ensure all digital initiatives comply with healthcare regulations and brand standards
• Lead, mentor, and collaborate with internal team members and external agency partners

Qualifications

• 8+ years of progressive digital marketing experience, preferably within healthcare or highly regulated industries
• Proven success managing multi-site or multi-brand digital marketing strategies
• Deep expertise in CRM platforms (Salesforce, HubSpot, or similar)
• Strong command of SEO, SEM, and Google Ads with measurable growth results
• Experience building and scaling data-driven digital campaigns
• Strong analytical skills with the ability to translate data into actionable insights
• Leadership experience with distributed teams and external vendors
• Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred)

Why This Role

• Fully remote leadership role with national impact
• Organization headquartered in Nashville, TN
• Opportunity to shape and scale enterprise-level digital marketing strategy
• Collaborative, mission-driven healthcare organization
• Competitive compensation and comprehensive benefits package