Digital Marketing Specialist

Position Overview

Bolt Farm Treehouse, an award-winning mountaintop retreat & spa in Tennessee, is seeking a versatile digital marketing strategist to lead our Paid Social and Search Engine Marketing (SEM) initiatives. You will craft compelling campaigns, engaging content, and drive both brand awareness and organic growth for a premier hospitality brand dedicated to creating unforgettable, transformative experiences.

Key Responsibilities

• Design and execute high-performing paid social media campaigns across platforms such as Facebook, Instagram, and LinkedIn.
• Forge content strategies for organic growth, including engaging website copy and blog posts.
• Craft strategically targeted ads that resonate with our audience, driving conversions across paid and organic channels.
• Develop creative ad copy and visuals that tell our story and capture attention in the digital space.
• Leverage audience targeting using demographics, interests, and behaviors to optimize campaign reach.
• Analyze campaign and SEO performance to extract insights and maximize ROI and organic visibility.
• Collaborate with the marketing team to amplify our voice and create a unified brand presence.
• Stay ahead of digital trends by continuously refining strategies and honing your skills.
• Note: Referral reward will be paid at 6 months of employment.

Required Qualifications

• Minimum of 2 years of experience in a similar digital marketing role.
• Tech-savvy with a systems-minded approach and experience with cloud-based applications.
• Proficient in computer skills, including Google Suite.
• Excellent verbal and written communication skills.
• Self-motivated, well-organized, and results-driven with a solutions-oriented mindset.

Preferred Qualifications

• Experience as a Paid Social Specialist, Social Media Ads Specialist, Performance Marketing Specialist, SEM Specialist, SEO/PPC Specialist, Digital Marketing Specialist, or a similar role.
• At least 2 years of hands-on experience in both paid social media advertising and SEO.
• Expertise in crafting compelling narratives and content that converts in both paid and organic contexts.
• Proficiency in interpreting data analytics to optimize campaigns and refine SEO strategies.
• A collaborative team player who contributes to collective success.
• Bonus: Experience with marketing automation tools, video ad creation, technical SEO tools, link building, plus a knack for staying ahead of trends.

Benefits & Perks

• Competitive salary and benefits package fit for a digital mastermind.
• Flexible work environment – work amidst breathtaking scenery or from the comfort of your home.
• Join a passionate, supportive team where dedication and innovation are celebrated.
• Shape the narrative of a rapidly growing hospitality brand and make a lasting impact.
• Continuously hone your skills in a dynamic field with ample opportunities for learning and growth.
• Enjoy exclusive discounts and free stays at our luxurious treehouses.
• Earn a $500 cash reward when you refer the perfect candidate who is hired.