Primary Skills: Marketo (Expert), WordPress (Advanced), CRM Integration (Advanced), HTML/CSS/JavaScript (Intermediate), A/B Testing (Advanced)

Contract: W2

Duration:12 months

Location: San Diego/MTV, CA/New York (Hybrid)

Pay Range: $55 - $60 per Hour

JOB SUMMARY

We are looking for a Senior Digital Marketing & Automation Specialist to lead our e-commerce initiatives and marketing automation transitions, notably from Eloqua to Marketo. The role demands enhancing digital customer journeys, boosting online conversions, and executing marketing strategies to transition sales from telesales to digital platforms efficiently. The position involves collaboration with cross-functional teams to optimize web content, manage CRM integrations, and deliver impactful digital marketing campaigns.

JOB REQUIREMENTS

Develop and execute e-commerce strategies to maximize online sales.

Lead the migration and optimization of marketing automation platforms from Eloqua to Marketo.

Optimize web content and user experience, utilizing A/B testing and UX enhancements.

Integrate and maintain CRM systems, ensuring seamless operational flow with Marketo.

Analyze performance data to drive optimization strategies and content updates.

Must Have Skills

Proficient in Adobe Marketo and other marketing automation tools.

Solid experience with WordPress CMS and web development languages (HTML, CSS, JavaScript).

Strong competency in CRM integration, preferably Salesforce.

Industry Experience Required

Background in E-commerce and B2B SaaS industries is highly preferred, along with familiarity with digital marketing in these domains.

ABOUT AKRAYA

Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment. Most recently, we were recognized Inc's Best Workplaces 2024 and Silicon Valley's Best Places to Work by the San Francisco Business Journal (2024) and Glassdoor's Best Places to Work (2023 & 2022)!

Industry Leaders in IT Staffing

As staffing solutions providers for Fortune 100 companies, Akraya's industry recognitions solidify our leadership position in the IT staffing space. We don't just connect you with great jobs, we connect you with a workplace that inspires!

Join Akraya Today!

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Digital Marketing & Marketing Automation Specialist: Job at Akraya in San Diego

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