Search Marketing Manager

Responsibilities

• Manage advertising campaigns on Google, Meta, LinkedIn, Bing and other publishers
• Daily optimizations and performance enhancement
• Collaborate with creative team to define audiences and messaging
• Develop and manage roadmap for ongoing advertising campaigns with a focus on CPC and CPL
• Assist in creation of executive-level reporting on marketing strategies, results, and roadmap
• Uncover insights and make recommendations based off of this analysis and research
• Distill complex marketing analysis into clear, simple presentations
• Track, analyze, and report marketing initiatives
• Create and distribute performance reports to key stakeholders regarding MTD/YTD program performance and progress towards established goals
• Develop program forecasts and projections based on performance to date and expectations of future initiatives
• Identify and socialize insights for program optimization
• Compile and analyze data to monitor program performance
• Participate in program results analyses and provide actionable recommendations to meet or exceed goals

Qualifications

• Bachelor's degree or equivalent experience
• Candidate has 3-5+ years of experience in Marketing Analysis or Data Analytics
• Prior experience in a marketing department or advertising agency with a focus on performance marketing programs preferred
• Excellent verbal and written communication skills
• Expert level Excel
• Proficient with Adobe Analytics, Google Analytics, Google Ads Reporting
• Strong analytical skills

Zenapse is an AI SaaS platform for dynamic marketing and CX optimization powered by emotional intelligence and the world's first Large Emotion Model. We have created a new paradigm of human-centric understanding to accelerate results and performance for CMOs, CDOs, CX and growth leaders. Our unique platform provides low-code, high impact solutions to optimize marketing and each customer’s experience, based on insight, market intelligence and ethical AI using our proprietary network knowledge graph.