Vice President of Marketing & Communications

Are you a strategic, collaborative marketing and communications leader ready to guide a high-performing team and drive regional economic impact? Do you bring a passion for travel, strong attention to detail, and a commitment to excellence?

Visit SLO CAL is seeking a Vice President of Marketing and Communications to help shape and execute the organization’s marketing and communications vision. This leadership role oversees the planning, budgeting, and execution of integrated marketing, branding, and communications strategies that increase awareness and drive visitation. The Vice President monitors industry trends and competitive dynamics, adapting plans to support continued growth.

Reporting to the Chief Marketing Officer, this role manages marketing teams, sets clear and measurable goals, and collaborates across departments, partners, and stakeholders to advance the brand. Responsibilities include building brand awareness and demand across paid, owned, and earned channels, fostering strong relationships, and mentoring team members to support organizational priorities.

Who You Are

• A passionate, self-motivated marketing and communications professional
• A proven leader with a strong record of achievement
• A collaborative, results-driven professional who leads by example

The Vice President of Marketing & Communications provides executive leadership and strategic direction for all marketing, brand, digital and communications efforts that advance the SLO CAL destination brand and support the managed growth of the region’s tourism economy. Reporting to the Chief Marketing Officer (CMO), this role leads the development and execution of integrated, data-driven strategies across paid, owned and earned channels. The Vice President of Marketing & Communications ensures alignment with organizational priorities, Board direction and long-term strategic goals, while delivering measurable results that increase awareness, engagement, visitation and economic impact.

This position oversees the internal marketing and communications staff, as well as agency and contractor partners. The Vice President of Marketing & Communications is responsible for leading a high-performing team, managing the marketing and communications budget, and ensuring initiatives are informed by research, insights and performance data. The role also represents the organization with professionalism, clarity and strong executive presence among investors, partners, stakeholders, media and the community.