Senior Product Marketing Manager

Essential Duties and Responsibilities

• Collaborate effectively with Finance, Sales, and Operations teams to accurately forecast product revenues.
• Design and implement creative marketing strategies for both new and existing products that drive engagement and growth.
• Proactively manage marketing initiatives, leading cross-functional initiatives to meet strategic and financial objectives for the product portfolio.
• Create engaging and informative product content that emphasizes unique selling points and sets our offerings apart in the market.
• Lead the execution of vital marketing initiatives, covering areas such as product strategies, pricing, promotions, sales training, and product claim development.
• Conduct comprehensive market analyses examining customer needs, technological advancements, competitors, patient demographics, and insurer requirements to refine strategies and identify new opportunities.
• Work collaboratively with R&D, Technology, Sales, and related departments to innovate and bring new products and services to market, playing a pivotal role in the commercialization process.
• Engage directly with customers to gather valuable insights and requirements for new products and initiatives.
• Contribute to fostering a successful culture that creates sustainable competitive advantages.
• Provide in-depth technical product training and guidance to the Sales team, ensuring they are well-equipped to succeed.
• Demonstrate ability to consolidate diverse inputs into clear objectives, strategies, and actionable plans to drive results.

Basic Qualifications

• At least 5 years of experience in a product-focused marketing role.
• Hold a Bachelor's degree from an accredited university.

Preferred Qualifications

• An MBA from a prestigious business school.
• A Bachelor's degree with a major or minor in a STEM field.
• Experience in marketing medical or dental devices, particularly within the FDA Class II category.
• Familiarity with the Dental, Sleep Medicine, or comparable industries.
• Proven experience leading or contributing to New Product Introduction (NPI) processes.
• A results-driven and self-motivated professional.
• Exceptional analytical capabilities with a scientific approach to marketing.