Digital Marketing Specialist (SEO & Performance Marketing)

Digital Marketing Specialist (SEO & Performance Marketing)

📍 Location: Kochi

A reputed Forex company with a strong pan-India presence is looking for a skilled Digital Marketing Specialist to join our team.

🎓 Qualification & Experience

• 3–5 years of experience in SEO and Digital Marketing
• Strong hands-on experience with SEO tools and analytics platforms
• Knowledge of AI search optimization & Generative Search optimization
• Expertise in performance marketing platforms and campaign management
• Excellent analytical, reporting, and data interpretation skills

🔑 Key Responsibilities

• Develop and implement effective on-page and off-page SEO strategies
• Conduct keyword research and optimize website content
• Perform technical SEO audits and improvements
• Optimize for AI-driven and Generative Search platforms
• Track performance and prepare detailed analytical reports
• Analyze data using Google Analytics and Search Console
• Improve organic traffic, search rankings and overall website visibility
• Plan, execute and optimize paid campaigns on Meta and Google Ads
• Manage campaign budgets to maximize ROI and conversions
• Conduct A/B testing for ads, audience targeting and landing pages
• Implement and monitor conversion tracking and performance metrics

🏢 About the Company

We are a leading money exchange and outward remittance company, known for delivering reliable, secure and customer-centric financial solutions across India.

📩 Interested candidates can share their resume at:

[email protected]