Digital Marketing Manager

Brief Description
Who We Are: Schwazze (SHHwahZZ) is a purpose-driven, vertically integrated cannabis operator. We are building a leading seed-to-sale company with best-in-class dispensaries and exceptional cultivation, manufacturing, and wholesale capabilities. Driven by a high-performance culture, we combine customer focus and data-driven insights to unlock the plant’s full potential and improve the human condition.
At Schwazze, you are not just an employee—you are part of a purpose-centered, performance-driven team where your contributions matter, your growth is supported, and your potential is limitless. We lead with integrity, connection, engagement, excellence, and empowerment, fostering a culture where people thrive, communities flourish, and the industry moves forward. These values define our commitment to creating a supportive, positive workplace while delivering exceptional customer experiences.
For more information, please visit our website: www.schwazze.com
Job Title: Digital Marketing Manager
Salary Range: $85,000-$95,000
Type: Full-Time, Exempt
Location: Denver, Colorado (Main Office) | Boulder, Colorado (Satellite Office)
Position Objective
The Digital Marketing Manager is a strategic driver of Schwazze’s digital growth, responsible for leading initiatives that acquire, engage, and retain customers across e-commerce, digital campaigns, and loyalty programs. This role ensures a seamless, high-performing digital experience while optimizing the customer journey, conversion, engagement, and lifetime value in a highly regulated, multi-state cannabis environment.
In addition to owning digital strategy and performance, the Digital Marketing Manager provides day-to-day leadership and direction to the Loyalty & CRM Specialist and Marketing Technology Specialist, ensuring digital initiatives are executed consistently, accurately, and in alignment with broader business priorities.
The position collaborates closely with cross-functional teams—including Marketing, Retail Operations, IT, Merchandising, and Compliance—to align digital initiatives with broader business objectives and regulatory requirements. The Digital Marketing Manager leverages data and performance insights to inform strategy, guide optimization, and build executive dashboards and presentations that support leadership decision-making.
Success in this role requires strong strategic thinking, analytical rigor, comfort managing multiple initiatives simultaneously, and the ability to lead and develop specialized team members while influencing outcomes through collaboration, driving measurable impact across Schwazze’s digital channels.
Essential Functions
Digital Strategy & E-Commerce (35%)

• Define and execute the digital strategy for e-commerce, ensuring alignment with company goals and revenue targets.
• Analyze customer behavior, site performance, and market trends to identify growth and optimization opportunities.
• Lead initiatives to optimize product pages, promotions, checkout flows, and overall user experience to maximize conversion and average order value.
• Design and oversee testing frameworks (A/B and multivariate) to validate hypotheses, measure impact, and refine strategies.
• Provide actionable insights to senior leadership on performance trends, opportunities, and risk mitigation.
• Partner with cross-functional teams to ensure strategic integration of e-commerce initiatives across the business.
  

Digital Messaging & Customer Engagement (30%)

• Develop and execute strategic digital messaging campaigns across multiple channels to drive acquisition, engagement, and retention.
• Architect customer lifecycle journeys with segmentation, personalization, and automation to maximize relevance and customer lifetime value.
• Monitor campaign performance, evaluate results, and make data-driven recommendations to improve engagement, conversion, and ROI.
• Partner with creative and content teams to ensure messaging is on-brand, resonates with target audiences, and aligns with overall marketing objectives.
• Lead strategic planning sessions for campaign initiatives, presenting insights and recommendations to stakeholders.
• Stay ahead of digital marketing trends and customer behaviors to identify new opportunities for engagement.
• Build executive dashboards and presentations to summarize campaign performance, trends, and optimization opportunities.
  

Loyalty Program & Digital Content (20%)

• Own the strategy and optimization of the loyalty program, driving member acquisition, engagement, and incremental revenue.
• Evaluate program performance and recommend enhancements to strengthen value propositions, customer experience, and engagement.
• Lead the planning, development, and execution of content across digital touchpoints, including in-store and online screens.
• Collaborate with Marketing, Retail Operations, IT, and other departments to align loyalty programs and digital content with broader initiatives.
• Define and monitor KPIs tied to loyalty program performance, transactions, basket size, and margin.
• Maintain oversight of digital content scheduling, rotation, and quality assurance across channels.
• Identify opportunities to leverage loyalty data to inform broader digital marketing initiatives.
  

Team Leadership & Operational Oversight (15%)

• Provide direct management, coaching, and performance oversight for the Loyalty & CRM Specialist and Marketing Technology Specialist.
• Set clear priorities, workflows, and expectations to ensure accurate execution of digital campaigns, loyalty initiatives, and marketing technology operations.
• Partner with team members to identify process improvements, resolve execution issues, and support professional development.
• Ensure alignment between digital strategy, loyalty execution, and marketing technology enablement.
  

Please note that the percentage allocations are a general estimate and may vary based on business needs and priorities.
Requirements
Education and Experience

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5-7+ years of experience in digital marketing, e-commerce, or customer engagement roles.
• Proven ability to develop and execute multi-channel digital strategies that drive acquisition, engagement, and retention.
• Strong analytical skills with experience interpreting data to inform strategic decisions and optimize performance.
• Demonstrated ability to collaborate across cross-functional teams and influence outcomes in a fast-paced environment.
• Experience building dashboards, reports, and executive presentations to communicate insights and recommendations.
• Experience managing loyalty programs, CRM, or customer lifecycle marketing initiatives.
• Familiarity with regulated industries and compliance requirements, preferably in cannabis.
• Experience leading A/B or multivariate testing programs to optimize digital campaigns and user experiences.
• Proven track record of aligning e-commerce, digital messaging, and loyalty initiatives to broader business objectives.
• Experience in cannabis or other regulated industries, with an understanding of compliance and industry-specific operational requirements, preferred.
  

Working Conditions (Schedule, Environment, Travel)

• This role follows a hybrid schedule of up to two remote days and three on-site days.
• Ability to obtain and maintain an active Marijuana Enforcement Division (MED) badge in the state of Colorado.
  

Summary
Benefits

• Medical/Dental/Vision Insurance
• Pet Insurance
• EAP Programs
• Paid Time Off
• Paid Parental Leave
• Employee Discount at all Schwazze Retail locations
  

Schwazze is committed to fairness and equality of opportunity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
To be considered for this position your application must be submitted by March 16, 2026. If after said date the position is not filled, applications will be accepted until the position is filled.