Social Media Manager

Job Description

What is the opportunity?

This is a unique opportunity to lead and scale RBC Insurance's social media presence. Own and evolve our B2B and B2C social media strategy, translating brand positioning and business priorities into clear annual and quarterly plans with defined success metrics. Leverage data-driven insights, creative thinking, and best-in-class technology to shape how we connect with our audience and drive discovery, relevance, and credibility across LinkedIn, YouTube, Meta, and others. Influence senior stakeholders and establish scalable principles and playbooks that elevate quality and consistency across all social platforms.

What will you do?

• Define and own our B2B social strategy with LinkedIn as our cornerstone platform for thought leadership and business engagement.
• Set the standard for social-first storytelling that translates company strategy, product evolution, and industry perspectives into compelling, platform-native content that drives awareness, engagement, and business results.
• Lead executive social presence and thought leadership, serving as a strategic advisor and ghostwriters for leaders while shaping employer brand storytelling and external community engagement.
• Own social media management platforms including Yext/Hearsay. Establish platform governance, best practices, and clear roadmaps for content distribution, employee advocacy, and social selling programs.
• Oversee end-to-end campaign execution from strategy and content creation to publishing and community management. Build a test-and-learn culture where experimentation is documented and used to improve outcomes.
• Partner closely with cross-functional teams including Brand, Content, Communications, Product, Analytics, and Paid Media to amplify programs and maximize impact.
• Define success metrics and KPIs beyond engagement including share of voice, narrative impact, sustained visibility, and business contribution. Own performance reporting and use insights to guide experimentation and optimization.
• Oversee paid social media strategy and work with agency partners to ensure alignment with organic initiatives. Translate business objectives into effective paid campaigns, provide strategic direction, and evaluate agency performance to maximize ROI.

What do you need to succeed?

• B2B social media management experience at scale (brand or agency), with proven track record building programs that drive discovery, engagement, and cultural relevance
• Deep, hands-on expertise with LinkedIn, YouTube, Meta, and TikTok, with particular strength on LinkedIn for B2B engagement and thought leadership
• Hands-on experience with Hootsuite Amplify and Yext/Hearsay for social media management, employee advocacy, and social selling programs
• Strong cross-functional collaboration skills working with Brand, Content, Communications, Product, Analytics, and Paid Media teams
• Experience with paid social media strategy and agency management, including setting strategic direction, providing briefs, evaluating performance, and optimizing budget allocation
• Proven senior-level ownership and execution—able to drive work end to end with minimal oversight
• Strong creative and editorial judgment with performance mindset, translating insights and trends into platform-native storytelling
• Exceptional written communication skills, including social copy, strategic narratives, executive ghostwriting, and executive-ready documentation
• Data-driven mindset with experience defining success beyond vanity metrics, analyzing performance, and reporting on ROI
• Comfort with modern tools including AI-powered tools for planning, drafting, analysis, and optimization
• Experience with paid social media strategy and agency management, including setting strategic direction, providing briefs, evaluating performance, and optimizing budget allocation

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses and flexible benefits, and competitive compensation.
• Leaders who support your development through coaching and managing opportunities.
• Ability to make a difference and lasting impact.
• Work in a dynamic, collaborative, progressive, and high-performing team.
• Opportunities to do challenging work.

Job Skills

Advertising, Brand Marketing, Communication, Content Creation, Creativity, Cross Promotions, Customer Behavior, Digital Marketing, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product Services, Social Media, Social Media Channels, Social Media Communications, Social Media Management, Social Media Marketing, Social Media Monitoring, Social Media ROI, Social Media Strategies

Additional Job Details

Address

MEADOWVALE BUSINESS PARK, 6880 FINANCIAL DR:MISSISSAUGA

City

Mississauga

Country

Canada

Work hours/week

37.5

Employment Type

Full time

Platform

WEALTH MANAGEMENT

Job Type

Regular

Pay Type

Salaried

Posted Date

2026-02-25

Application Deadline

2026-03-11

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

Join our Talent Community

Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.

Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.

RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.