Vice President of Digital Marketing

About the Role

Are you a creative strategist who thrives on turning bold ideas into compelling content? Meruelo Media is looking for a Vice President of On-Demand Content to lead our digital storytelling across some of LA's most iconic radio brands. This is your chance to shape how millions of listeners experience music, culture, and community-across every platform that matters.

You'll lead a talented team of videographers, editors, designers, and social media creators while collaborating with programmers, on-air talent, and sales teams to build content that doesn't just get clicks-it gets remembered. If you love the intersection of creativity and strategy, and you're energized by the challenge of making great ideas happen on deadline, this role is for you.

What You'll Do

• Lead a Creative Powerhouse

Manage and inspire a multidisciplinary team including videographers, video editors, social media managers, bloggers, and graphic designers. You'll guide workflow, spark innovative ideas, and ensure every project reflects the unique personality of each brand.

• Turn Content into Revenue

Partner directly with our sales team to design and execute custom digital sponsorships and branded content opportunities that deliver for clients and delight audiences.

• Think Big, Plan Smart

Develop long-term content strategies while staying nimble enough to capitalize on trending moments. You'll balance vision with execution, ensuring our digital presence is always fresh, relevant, and differentiated.

• Be a Trend Hunter

Stay ahead of the curve on media consumption habits, emerging platforms, social trends, AI tools, SEO/SEM tactics, and audience behavior. Bring those insights back to the team to keep us leading, not following.

• Connect the Dots

Work across departments-programming, promotions, sales, operations-to maximize engagement and ensure our digital presence amplifies everything we do on-air and in the community.

• Drive Performance with Data

Dive into Google Analytics, audience segmentation, and performance metrics. Translate those numbers into actionable strategies that move the needle-and communicate them clearly to leadership and teams across the organization.

• Champion the Brands

Influence how each Meruelo Media station is represented across web, social, video, and advertising. You'll ensure our tone, look, and feel are consistent, authentic, and unmistakably us.

• Juggle with Style

Manage multiple projects with varying scopes and deadlines. You'll leverage your experience, time management skills, and team resources to deliver quality work that's always on time and on brand.

• Collaborate and Innovate

Regularly brainstorm with operations, programmers, consultants, and on-air talent to develop content that's both entertaining and strategically sound-content that sets us apart from the competition.

What You Bring

• Experience That Counts

5+ years in multimedia, digital content, or related fields. A bachelor's degree is preferred, but we value real-world experience and proven results just as much.

• Creative + Strategic Mindset

You understand copywriting, design, and storytelling-and you know how to use them to serve business goals. You're comfortable moving between big-picture strategy and hands-on execution.

• Leadership That Inspires

You know how to motivate a team, set clear goals, and create an environment where talented people do their best work. You lead by example and celebrate wins together.

• Digital Fluency

You're fluent in social media marketing, platform-specific messaging, audience targeting, SEO/SEM, and emerging tools like AI. You know how to meet audiences where they are-and speak their language.

• Communication Skills

You can write, present, and persuade. Whether you're pitching an idea to the CEO or collaborating with the promotions team, you communicate with clarity and confidence.

• Curiosity and Hustle

You're self-motivated, detail-oriented, and always looking for ways to improve. You stay curious about media trends, consumer behavior, and what's next in digital content.

• Collaborative Spirit

You build strong relationships across departments and understand that the best work happens when people work together toward a shared vision.

Why You'll Love This Role

This isn't a job where you'll be stuck in meetings or buried in busywork. You'll have the autonomy to lead, the creative freedom to innovate, and the resources to execute at a high level. You'll work with passionate people who care about great content, iconic brands with loyal audiences, and a company that values bold ideas and smart execution.

If you're ready to make an impact, lead a team, and create content that resonates across Los Angeles and beyond-let's talk.

Meruelo Media is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Employment Type: Full time