Google Ads & Meta Ads Specialist

We're looking for a knowledgeable Google & Facebook Ad Specialist to join our marketing team and help us grow our digital footprint. If you have a knack for crafting compelling ad campaigns and a passion for digital marketing, we want you on board!

Key Responsibilities

General Responsibilities

• Design, implement, and monitor ad campaigns on Google Ads and Facebook Ads Manager.
• Analyze performance data and optimize campaigns to achieve maximum ROI.
• Collaborate with the marketing team to align ad strategies with overall marketing goals.
• Conduct A/B testing on various ad elements to identify the most effective strategies.
• Manage budgets and forecast marketing project spending.
• Stay up-to-date with the latest changes in ad platforms and industry trends.
• Implement and manage conversion tracking with Google Tag Manager to ensure accurate data collection and insights.

Google Conversion Tracking

• Implement and manage Google Ad conversion tracking systems using Google Tag Manager and Google Analytics for WordPress websites.
• Analyze Google Ad performance to derive insights and actionable recommendations.
• Maintain accuracy and functionality of all tracking implementations on Google platforms.

Facebook Conversion Tracking

• Set up and optimize Facebook conversion tracking with Facebook Pixel on WordPress websites.
• Monitor and analyze Facebook advertising campaigns to optimize strategies based on tracking data.
• Ensure the integrity and precision of Facebook Pixel implementations and data reporting.

Qualifications

• Proven experience with Google Ads, Google Tag Manager, Google Analytics, Facebook Ads Manager, and Facebook Pixel.
• Deep understanding of digital marketing principles, especially SEO/SEM.
• Proficient in data analysis tools and methodologies.
• Strong problem-solving skills and attention to detail.
• Excellent communication abilities, capable of presenting complex data clearly.
• Bachelor’s degree in Marketing, Business, Statistics, or a related field is preferred.

Requirements

• Proven experience managing PPC campaigns across Google and Facebook.
• Strong analytical skills and experience with Google Analytics, Google Tag Manager, and ad serving tools.
• Excellent communication and team collaboration skills.
• Ability to work in a fast-paced, results-oriented environment.
• Certification in Google Ads and Facebook Blueprint is a plus.

We Offer

• Competitive salary and comprehensive benefits.
• Opportunities for professional growth in a dynamic environment.
• Supportive work culture with remote work options.

Job Type: Full-time

Pay: From $40,000.00 per month

Education

• Bachelor's (Preferred)

Experience

• Conversion optimization: 2 years (Required)
• Google Tag Manager: 2 years (Required)
• Google Analytics: 2 years (Required)
• Google AdWords: 3 years (Required)
• Google Ads: 3 years (Required)
• Facebook Advertising: 3 years (Required)
• Google Ad Manager: 3 years (Required)
• Total work: 4 years (Required)

Work Location: Remote