Head of Organic Marketing

Leland’s mission is to unlock human potential by making the world’s expertise more accessible. We do that through a platform that connects people with coaching, content, and courses that can can help them achieve their most ambitious career and educational goals. Since our founding in 2021, we’ve helped tens of thousands of people reach their most ambitious goals, raised $19M from world-class investors, and built the industry leader in educational and career coaching.

We're looking to add an ambitious Head of Organic Marketing to our hard-working growth team. If you are an aggressive, creative, and driven executor, who wants to build a killer organic growth engine and team, you will love this role. Leland is growing very quickly and we are on a mission to help everyone reach their career and educational goals.

Responsibilities

• Craft Leland's brand, voice, and reputation online
• Own and 10x existing social growth channels
• Identify and experiment with new social growth channels, content types, viral loops, and tactics
• Build and optimize scalable content systems and teams to amplify the Leland brand
• Dive deep into platform ecosystems and algorithms to determine winning strategies
• Leverage data to measure results, learn quickly, and iterate on what's effective
• Work cross-functionally across the growth, product, and operations teams to support broader growth initiatives
• Own and scale Leland's SEO strategy, including on-page optimization, content-driven search, and keyword targeting, to drive sustainable organic traffic growth
• Partner with content and product teams to ensure SEO best practices are embedded across the site and new initiatives

Qualifications

• 5+ years of experience in organic marketing, content, or growth roles, with a track record of building and scaling social channels
• Proven ability to grow an audience from the ground up across platforms like Instagram, TikTok, LinkedIn, YouTube, or similar
• Experience managing or mentoring others, with the desire to build and lead a small team over time
• Strong writing and storytelling skills with a sharp instinct for what resonates online
• Deep understanding of platform algorithms, content formats, and what drives organic distribution
• Comfort with SEO fundamentals, including keyword strategy, on-page optimization, and tools like Ahrefs or Google Search Console
• Data-driven approach to content: you set goals, measure performance, and iterate quickly
• Rigorous testing mentality: you form hypotheses, run structured experiments, and use results to drive decisions rather than gut alone
• High-agency owner who takes full accountability for outcomes, moves without waiting for permission, and finds a way to get things done
• Thrives in a fast-moving, ambiguous environment and can prioritize without much hand-holding

Why Leland?

• Join a high-growth consumer startup focused on helping people achieve their goals by connecting them with expert coaches
• Opportunity to take part in building a world-class team
• A collaborative, high-energy environment where your contributions have a direct impact
• The chance to join a passionate team helping people achieve their career and educational dreams

Leland is an equal opportunity employer. We encourage candidates of all backgrounds and demographics to apply.