Strategic Marketing Consultant- Diverse Audience Program

Strategic Marketing Consultant – Diverse Audience Program

• Candidates must reside in the DC Metro Area (DC, VA , MD) or the Boston Metro Area (MA, NH, RI)

A national financial services organization is seeking a Strategic Marketing Consultant to lead a high-visibility diverse audience engagement initiative within its Education Savings division.

Engagement Overview

Duration: Four-Month Contract (April–July 2026)

Hours: Approximately 20 hours per week

Location: Remote (Candidates must reside in the DC Metro Area (DC, VA, MD) or the Boston Metro Area (MA, NH, RI)

Rate: $70-$80/hr

Benefits: Not offered for part-time or contract positions

Position Summary

This engagement requires a senior-level strategic marketing consultant to develop a comprehensive framework designed to increase participation in state-sponsored savings programs among diverse and underserved audiences.

The consultant will serve as a thought partner to senior stakeholders, guiding research, defining audience frameworks, synthesizing insights, and delivering executive-ready strategic recommendations to inform 2027 planning.

This is not a tactical marketing execution role. It requires strong strategic judgment, experience operating in regulated environments, and the ability to translate complex inputs into clear direction for leadership and client-facing teams.

Key Responsibilities

Strategic Framework Development

• Lead the end-to-end development of a multi-market strategic framework to increase participation among diverse audiences.
• Establish clear definitions and parameters for “diverse audiences” in collaboration with internal stakeholders.
• Clarify the positioning and relevance of state-sponsored savings programs across different communities.
• Develop measurable goals and success metrics to inform implementation planning.
• Provide near-term and multi-year budget guidance in partnership with internal leadership

Research & Insight Leadership

• Design and oversee a structured research approach incorporating audience insights, segmentation analysis, competitive benchmarking, and program landscape review.
• Identify relevant state and national initiatives supporting target demographic groups.
• Synthesize qualitative and quantitative findings into actionable strategic recommendations.

Cross-Functional Strategy Leadership

• Serve as strategic partner to the Education Savings Marketing lead.
• Facilitate working sessions with Marketing, Relationship Management, and senior leadership.
• Maintain structured milestones and governance cadence to ensure alignment and momentum.
• Guide consensus-building across multiple stakeholder groups.

Executive Communication

• Translate complex research and regulatory inputs into executive-ready presentations.
• Develop materials tailored for internal leadership, Relationship Management teams, and external client partners.
• Support leaders in confidently articulating strategic direction and recommendations.

Required Experience

• 10–15+ years of experience in strategic marketing consulting, financial services strategy, public-sector initiatives, or enterprise-level program leadership.
• Demonstrated success leading complex, cross-functional strategic initiatives.
• Experience operating within regulated financial services or government-adjacent environments.
• Strong background in audience segmentation and data-driven marketing strategy.
• Proven ability to synthesize complex information into executive-level insight.
• Exceptional stakeholder management and facilitation skills.
• Experience working across multiple markets or regions.

Preferred Experience

• Experience with state-sponsored financial products or education savings programs.
• Background in inclusive marketing strategies or equitable access initiatives.
• Experience supporting government or state-level clients.
• Consulting experience within financial services or mission-driven sectors.

Ideal Candidate Profile

• The ideal candidate is a seasoned strategic advisor
• Comfortable operating in ambiguity and defining structure
• Skilled in executive facilitation and influence
• Able to balance regulatory awareness with strategic creativity
• Highly disciplined in managing complex, multi-stakeholder initiatives

FlexProfessionals respects and seeks to empower each individual and support the diverse cultures, perspectives, skills, and experiences of its candidate network. FlexProfessionals does not discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law. Candidates are presented based on qualifications, merit, and business needs.