SEO Specialist at Fahrneygroup Selma, CA

SEO Specialist job at Fahrneygroup. Selma, CA.

Fahrney Automotive Group Automotive is currently seeking an experienced SEO Specialist to join our Marketing team . This dynamic role is responsible for developing and implementing effective SEO strategies that drive organic traffic to our websites and increase our online visibility by helping us rank our websites for relevant keywords and phrases on search engines.

If you are Search Engine savvy and enjoy interpreting analytics reports, this job is for you.

Benefits

• Medical, Dental, and Vision Insurance
• 401(k) Savings Plan with Employer Match
• Ongoing Professional Development
• Inviting and Inclusive Team Culture
• Career Growth and Internal Promotions
• Competitive Wage Plans

Responsibilities

• Optimize landing pages for search engine advertising by conducting keyword discovery, working with the paid digital media team, and other optimization tasks.
• Research and execute search engine optimization suggestions including creating and executing a link-building strategy.
• Analyze website performance using Google Analytics 4 (GA4) and Universal Analytics (UA) to track website traffic, user behavior, and conversion rates.
• Create and implement on-page and off-page optimization strategies, including meta tags, meta descriptions, alt tags, header tags, and internal linking structures.
• Propose changes to website design, content, linking, and other variables to enhance SEO positions for target keywords.
• Write effective SEO-friendly content for blogs, journals, websites, and social media accounts.
• Follow up with team members during the time of the campaigns to make any necessary interactive edits as needed.
• In conjunction with the Website Team, manage and plan interactive design resources; effectively identify and implement techniques in best utilizing production/creative.
• Identify technical SEO issues and work with the CMS team to resolve them.
• Represent the company well as a highly visible team member, both internally and externally
• Stay up to date with the latest SEO trends, best practices, and algorithm updates.
• Collaborate with other members of the digital marketing team to develop and execute integrated marketing campaigns.

Qualifications

• 1-3 years of experience in SEO and Digital Marketing with a proven track record of improving website ranking and driving organic traffic
• Experience with Google Business Manager, Google Analytics Certification (UA and GA4), and Web Trends required.
• Experience with SEM Rush, WordPress, Looker (Data) Studio, and Email Marketing platforms is a plus.
• Intermediate knowledge of spreadsheets, databases, and Microsoft Office products
• Must be strategic, possess strong attention to detail, demonstrate good communication skills, and have the ability to work within deadlines and manage multiple tasks.
• Self-starter with the ability to work independently as well as a team player.
• Strong organizational and communication skills
• Proven experience as an SEO writer or similar role
• Excellent writing and analytical skills
• Automotive Industry knowledge is a plus.

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws

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