[Remote] Paid Search Strategist (B2C Local)

Note: The job is a remote job and is open to candidates in USA. Disruptive Advertising is an industry-leading performance marketing agency based in Utah, seeking a B2C Local PPC Strategist to build and execute successful PPC campaigns for clients. The role involves consulting on digital marketing strategies, analyzing client KPIs, and developing tailored paid search strategies to achieve desired business results.

Responsibilities

• Partner with clients to consult on overall paid search digital marketing strategies that create a win-win relationship
• Build and execute pay-per-click advertising campaigns inside of Google Ads & Microsoft PPC ads
• Define, monitor, and analyze trends in clients’ KPIs
• Develop paid search strategy based on client-specific goals
• Actively test and analyze targeting criteria (keywords & audiences), ad creatives, landing pages, and bid strategies to drive results in line with clients’ goals
• Communicate performance results and strategy recommendations to clients & secure buy-in from decision-makers
• Identify, maximize and present new opportunities for client growth
• Create quarterly business reviews and other client-facing presentations that outline performance, insights from testing, and key strategic opportunities

Skills

• 2+ years experience in a digital marketing agency
• 2+ years experience in CRM (Hubspot and Salesforce preferred)
• 2+ years experience managing LSAs
• 2+ years experience managing budgets in Google Ads and Microsoft Ads of $50k - $100k p/month, ~15+ Google PPC accounts simultaneously, including multi-location businesses
• Experience using Call Tracking Metrics, Call Rail, or other Call tracking platforms
• Understanding of end-to-end or offline tracking
• Experience in project management tools (Asana preferred)
• Experience communicating strategy (written and verbal)
• Intermediate proficiency in Microsoft or Google Suite
• Experience with home service based businesses

Benefits

• Flexible PTO Policy
• Medical, Vision, and Dental Insurance
• 401k with a generous match
• Vacation bonus ($500/after 1st year, an addition $250 every year after)
• Tuition-free enrollment into Disruptive University

Company Overview

• Disruptive Advertising helps businesses advertise profitably on Google and Facebook with our proprietary software and team of marketers. It was founded in 2012, and is headquartered in Lindon, Utah, USA, with a workforce of 51-200 employees. Its website is http://www.disruptiveadvertising.com/.