Senior Marketing Specialist

Role Overview

We are seeking an experienced Senior Marketing Specialist to actively drive the local marketing strategy across Ireland and the UK. This 'hands-on‘ operational role will interface regularly with our International Marketing team, based in the Netherlands and locally with our Senior Marketing Executive based in Ireland.

It has a strong focus on performance-led digital marketing, driving brand awareness, lead generation and customer acquisition.

The successful candidate will own 'in-region‘ digital planning and execution across paid, owned and earned channels, while also identifying and managing selective non-digital marketing initiatives (e.g. direct mail or locally relevant campaigns) where appropriate and aligned to budget.

Outline of Key Responsibilities

Strategy

• Deliver the marketing strategy for UK and Ireland , aligned to brand, sales and customer experience objectives in conjunction with our Senior Marketing Executive.
• Deliver the digital channel planning across paid, owned and earned media.
• Act as the internal digital subject-matter expert, advising stakeholders on best practice, innovation and emerging trends.
• Identify opportunities for selective non-digital marketing activity that supports the local strategy and budget.
• Working closely with international teams, agencies and senior stakeholders, this role will ensure marketing activity is insight-led, efficient and aligned to commercial objectives.

Performance & Acquisition

• Manage performance through ‚hands-on‘ operational marketing activity including PPC, paid social, display and retargeting.
• Drive continuous optimisation of lead generation, cost per lead and conversion rates.
• Monitor campaign effectiveness and adjust investment to maximise ROI.
• Partner closely with Sales teams to align marketing demand with commercial priorities.

Website & Customer Journey

• Actively engage in the UK and IE website ecosystem.
• Continuously improve the end-to-end digital customer journey, from first interaction through to fulfilment.
• Identify opportunities & actively enhance UX, CRO and engagement.

Data, Analytics & Insight

• Digital reporting and performance dashboards (GA4, Looker Studio or equivalent).
• Analyse customer behaviour and campaign performance to drive insight-led decision-making.
• Ensure robust tagging, tracking and data governance across all platforms.

Content & Channel Management

• Collaborate with colleagues on SEO plans, activities and organic performance.
• Ensure all digital touchpoints are on-brand, compliant and customer-centric.
• Collaborate with international teams to localise content effectively for IE and UK markets.

Agency & Budget Management

• Manage relationships with external digital agencies and technology partners.
• Own the local marketing budget and ensure strong financial accountability.
• Set clear KPIs, evaluate agency performance and drive continuous improvement.

Collaboration & Governance

• Work cross-functionally with Sales, Engineering, Customer Care, IT and Finance.
• Support wider digital transformation initiatives within the business.
• Ensure alignment between local and international marketing strategies.

Job Types: Full-time, Permanent

Benefits

• Additional leave
• Company events
• Company pension
• Cycle to work scheme
• Free parking
• On-site parking
• Work from home

Ability to commute/relocate

• Ellesmere Port: reliably commute or plan to relocate before starting work (required)

Application question(s)

• Do you have a strong understanding of analytics platforms ( GA4,Looker Studio) or similar?
• Do you have relevant experience working across multiple markets ?
• How familiar are you with CRM systems?

Experience

• Digital or Performance marketing role: 5 years (required)

Work authorisation

• United Kingdom (required)

Location

• Ellesmere Port (preferred)

Work Location: Hybrid remote in Ellesmere Port