Director of Marketing and Growth

Growth Marketing Manager (E-commerce & Digital Marketing)

About ClarityX

ClarityX is a leading precision health genetics company specializing in pharmacogenetics, nutrigenomics, and direct-to-consumer genetic testing.

We're scaling aggressively and looking for a senior growth leader who is first and foremost an expert media buyer — with deep experience running and optimizing Meta Ads in healthcare at meaningful spend levels.

This role is for someone who has mastered the Meta ecosystem (creative testing, scaling, attribution, conversion optimization, and full-funnel performance) and can own our acquisition engine end-to-end.

You'll lead growth strategy, manage multi-million-dollar annual budgets, and build the systems needed to continuously test new creatives and scale evergreen campaigns profitably.

If you've spent 5+ years buying media in healthcare, can scale under compliance constraints, and know how to win with creative + funnel + lifecycle — you'll thrive here.

What You'll Do (Core Responsibilities)

Growth Strategy & Performance Leadership

Own ClarityX's growth roadmap across acquisition, retention, and LTV optimization.

Manage and optimize evergreen paid media campaigns across Google, YouTube, Meta, AppLovi, CTV and other platforms.

Lead day-to-day performance marketing execution while identifying new growth opportunities and scaling what works.

Manage and allocate multi-million dollar annual advertising budgets, optimizing efficiency and profitability (CAC, ROAS, MER, LTV).

Creative Direction & Testing

Provide creative direction for ads (UGC, statics, motion, video, scripts, messaging angles).

Build and manage a structured creative testing system across different ad environments and placements.

Create testing frameworks to continuously launch new creatives, iterate winners, and eliminate fatigue.

Collaborate with creative contractors/designers/editors and hold creative output to high standards.

Funnel & Conversion Optimization

Own the full customer journey from ad click → landing page → checkout → lifecycle flows.

Build, launch, and optimize high-converting landing pages and funnels to improve conversion rate and reduce CAC.

Implement and oversee A/B tests across ads, landing pages, email/SMS, and checkout experiences.

Collaborate with the development team to improve site performance, upsells, bundles, and conversion rate.

Lifecycle & Retention Marketing

Develop and optimize email/SMS flows and campaigns to drive retention, upsells, and repeat purchases.

Run re-engagement, remarketing, and post-purchase strategies to increase LTV and reduce churn.

Own segmentation, personalization, and performance reporting across lifecycle channels.

Analytics & Reporting

Build performance dashboards and report on KPIs: CAC, ROAS, MER, CVR, AOV, LTV, funnel drop-off, and cohort performance.

Use attribution and analytics tools (GA4, Northbeam/Triple Whale) to make data-driven decisions.

Provide clear weekly reporting and strategic insights to leadership.

Requirements (Expert Media Buyer — Healthcare)

5+ years of experience as an expert paid media buyer in healthcare marketing (DTC healthcare strongly preferred).

Advanced expertise in Meta Ads (Facebook/Instagram) — including:

Scaling evergreen campaigns profitably

Audience strategy (broad, LALs, interest, custom, retargeting)

Creative testing frameworks + fatigue management

Deep understanding of Meta pixel/CAPI, attribution, and event prioritization

Structure for TOF/MOF/BOF and full-funnel optimization

Proven success managing and optimizing Millions annual ad spend (multi-million preferred), with strong control of CAC, ROAS/MER, and

LTV

CAC.

Strong experience building and managing full-funnel paid social strategies, including:

Prospecting, retargeting, and lifecycle/remarketing

Offer testing, landing page iteration, conversion rate improvement

Cohort-based optimization (not just platform ROAS)

Proven ability to direct and manage creative strategy for Meta performance ads (UGC, statics, video concepts, scripts, hooks, angles).

Strong experience scaling healthcare/compliance-sensitive products while maintaining platform policy adherence (health claims, restricted content, etc.).

Expert-level understanding of performance marketing measurement and attribution:

GA4, Meta reporting, and attribution tools such as Northbeam / Triple Whale

Ability to interpret blended performance (MER, contribution margin, cohort LTV)

Experience operating in high-growth e-commerce environments, including:

Shopify conversion optimization

Funnel strategy, landing page building/testing

Email/SMS retention marketing / Klaviyo)

Strong analytical and reporting skills using Google Sheets (must be comfortable building models, dashboards, and deep analysis).

Strong communication, ownership mindset, and ability to execute in a fast-paced startup environment.

Why Join ClarityX

Work in a mission-driven precision medicine company making a real impact in healthcare.

Build and lead the growth engine for a category-defining brand.

High ownership, high autonomy, and direct influence on company direction.

Fast-paced startup environment with strong upside.

Competitive salary, benefits, and growth opportunities which include company stock.