Revenue eCommerce Marketing Manager

Scientific Research Company

Washington DC- Local to the area only to work hybrid

HYBRID

Needed ASAP

Direct Hire (NOT a contract)

Must work on W2 without sponsorship (NO C2C)

Revenue eCommerce Marketing Manager

Job Details

Description

Qualifications

5+ years of demonstrated experience in marketing, eCommerce experience preferred

Undergraduate degree in communications, marketing, or equivalent relevant experience.

Knowledge of ecommerce best practices

Demonstrated ability to operationalize and oversee marketing strategies to drive user growth

Experience analyzing audience data and using it to adapt strategy and tactics

Comfortable collaborating with peers and presenting to executive management

Self-starter who thrives in an entrepreneurial environment

Experience in ecommerce technology i.e. Adobe Commerce, job board functionality, or LMS system a plus

Experience with marketing automation platforms (Eloqua, Hubspot, Marketo, etc) a plus.

Position Summary

The Revenue and eCommerce Marketing Manager will be responsible for communicating the value of Career Resources and t will ultimately be assessed on product performance and revenue growth.

This is a hands-on role that requires a candidate who can manage the marketing and product strategy, including developing positioning and messaging in campaigns and documents, leading content creation that explains the value of the products, and assessing performance data for optimization of eCommerce marketing efforts.

Responsibilities

Create an eCommerce strategy for Career services and products to drive ecommerce revenue for the Society.

Create expo marketing campaigns to help drive booth, advertising and sponsorship revenue. Work cross functionally to coordinate efforts with meetings and events team members on show prospectus and sales collateral.

Work closely with the web team on discoverability of sponsorship products and drive end user experience that drives conversions and engagement for exhibitors.

Assist in execution of event marketing, including tradeshows, media partnerships, and advertiser event strategies within the overall revenue-marketing plan. Ensure event focus and materials are aligned with strategic sales efforts, and provide onsite support during conferences. Collab with sales- specialty campaigns/workshops.

Work across the organization, and specifically with the marketing technology and operations team, to build systems that understand ecommerce behavior patterns.

Build an always-on marketing plan (including the positioning, messaging and creative) to generate consistent interest in products and traffic to ecommerce, announcement of new product features.

Work directly with product owners and vendors, where applicable, to understand new product features that would be valuable to communicate to potential customers.

Monitor, analyze and document data and revenue performance. Set up a system for measuring performance, mapping progress to goals, and adjusting tactics accordingly to improve outcomes. Focus on driving demand, improving conversion rates, and enhancing customer experience overall to drive repeat sales.

Conceptualize and run experiments to understand what drives buying demand and conversion; work with internal teams to launch experiments.

Manage bi-weekly meetings with stakeholders to communicate analysis of product performance to a peer and executive audience.

Work with external agency on social campaigns that drive site traffic and conversions. Collaborate and monitor campaign performance and creative creation.